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- Fear_appeal abstract "Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: \"Never pick up a stranger, pick up Prestone anti-freeze.\" This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a \"strange\" brand might do.A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then describes a suggested form of protective action.It is assumed that through a fear appeal the perception of threatening stimuli creates fear arousal. The state of fear is believed to be an unpleasant emotional state that involves physiological arousal that motivates cognitive, affective, and behavioral responses directed towards alleviating the threat or reducing fear. There are many different theoretical models of fear appeal messages. They include: the extended parallel process model, the drive theory, the subjective expected utility theory, the protection motivation theory, the health belief model, the theory of reasoned action, and the transtheoretical model. These models are widely used in substance abuse campaigns, sexual health programs, and many other general health contexts. The persuasive effect of fear appeals is thought to be influenced by several factors such as individual characteristics, self-efficacy, perception of norms, fear strength, perceived threat, perception of treatment efficacy, and defense mechanisms. Mixed results have been produced from studies that attempt to demonstrate the effectiveness of fear appeals for behavior modification, and a recent meta-analysis recommended extreme caution in the use of fear appeals.".
- Fear_appeal wikiPageID "14709667".
- Fear_appeal wikiPageLength "43032".
- Fear_appeal wikiPageOutDegree "31".
- Fear_appeal wikiPageRevisionID "688347245".
- Fear_appeal wikiPageWikiLink Abstinence-only_sex_education.
- Fear_appeal wikiPageWikiLink Affect_(psychology).
- Fear_appeal wikiPageWikiLink Appeal_to_fear.
- Fear_appeal wikiPageWikiLink Autonomy.
- Fear_appeal wikiPageWikiLink Category:Social_psychology.
- Fear_appeal wikiPageWikiLink Cognition.
- Fear_appeal wikiPageWikiLink Deprogramming.
- Fear_appeal wikiPageWikiLink Drive_theory.
- Fear_appeal wikiPageWikiLink Drug_Abuse_Resistance_Education.
- Fear_appeal wikiPageWikiLink Extended_Parallel_Process_Model.
- Fear_appeal wikiPageWikiLink Fear.
- Fear_appeal wikiPageWikiLink Health_belief_model.
- Fear_appeal wikiPageWikiLink Marketing.
- Fear_appeal wikiPageWikiLink Message.
- Fear_appeal wikiPageWikiLink Physiology.
- Fear_appeal wikiPageWikiLink Psychology.
- Fear_appeal wikiPageWikiLink Self-efficacy.
- Fear_appeal wikiPageWikiLink Social_Stigma.
- Fear_appeal wikiPageWikiLink Sociology.
- Fear_appeal wikiPageWikiLink Subjective_expected_utility.
- Fear_appeal wikiPageWikiLink Theory_of_reasoned_action.
- Fear_appeal wikiPageWikiLink This_Is_Your_Brain_on_Drugs.
- Fear_appeal wikiPageWikiLink Transtheoretical_model.
- Fear_appeal wikiPageWikiLink Vulnerability.
- Fear_appeal wikiPageWikiLinkText "Fear appeal".
- Fear_appeal wikiPageWikiLinkText "fear appeal".
- Fear_appeal wikiPageUsesTemplate Template:Reflist.
- Fear_appeal subject Category:Social_psychology.
- Fear_appeal hypernym Term.
- Fear_appeal type Science.
- Fear_appeal comment "Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: \"Never pick up a stranger, pick up Prestone anti-freeze.\" This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up.".
- Fear_appeal label "Fear appeal".
- Fear_appeal sameAs Q5439364.
- Fear_appeal sameAs m.03gtxq5.
- Fear_appeal sameAs Q5439364.
- Fear_appeal wasDerivedFrom Fear_appeal?oldid=688347245.
- Fear_appeal isPrimaryTopicOf Fear_appeal.