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- Energizer_Bunny abstract "The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and black striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and Australia. It has been appearing in television commercials in North America since 1989. The mascot is promoted as being able to continue operating indefinitely, or at least much longer than similar toys using rival brands' batteries. The American Energizer commercials, produced by D.D.B. Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered drum-playing toy rabbits (Duracell Bunnies) gradually slow to a halt until only the toy powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum and swinging a mallet over his head. The criticism was that Duracell compared their batteries with carbon-zinc batteries, and not similar alkaline batteries like Energizer.The creative team at DDB Chicago who conceived and designed the bunny chose All Effects special effects company to build the original Energizer Bunny, a remotely operated vehicle. All Effects operated the Energizer Bunny in most of its first commercials. Later commercials were made by Industrial Light & Magic, Cafe FX and Method Studios.As the series progressed, realistic-looking commercials were aired for fictional products (such as \"Sitagin Hemorrhoid Remedy\", \"Nasotine Sinus Relief\", \"TresCafe Coffee\", etc.) only to have the Bunny march through. Eventually real-life products and icons would do a crossover with the Energizer Bunny (i.e. Michael J. Fox doing a Pepsi ad, and the opening of TV shows such as Alfred Hitchcock Presents and ABC's Wide World of Sports). To date, the Energizer Bunny has appeared in more than 115 television commercials. In these commercials, a voiceover would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. The original slogan boasted that \"...[n]othing outlasts the Energizer...\", but it was eventually changed after a lawsuit filed by Duracell disputing Energizer's claim. Those commercials with the bunny interrupting all the action in a commercial were eventually spoofed in the 1993 film Hot Shots! Part Deux, featuring a blue animal drumming through instead of the pink bunny. The two people fighting then used their guns to shoot the blue animal, causing the blue animal to explode. In 1993 through 1995, Energizer ran a series of commercials featuring a fake rival battery, Supervolt (including a Supervolt weasel mascot), which was an obvious look alike of Duracell. In many of the later commercials, film villains (such as Darth Vader, the Grim Reaper, The Wicked Witch of the West, King Kong, Wile E. Coyote, and Boris and Natasha) would try to destroy or capture the Bunny only to see complications arise when the Supervolt batteries ran out, the villains themselves collapsed from exhaustion, or other circumstances allowed for the mascot's escape (i.e. the sun coming out to kill Dracula before he could seek shelter, the Grim Reaper sees the bunny in a dance party and grunts as he prepares to leave a house on a boat, the Supervolt batteries in the main weapon of the beholder (Vader's lightsaber, Coyote's inventions, etc.) go dead before the bunny is stopped or a fire sprinkler (the smoke detector was presumably operated by Energizer batteries) being inadvertently triggered leading to The Wicked Witch of the West melting, or Boris and Natasha attempting to shrink the Bunny, but inadvertently end up shrinking themselves (and they try to escape the Bunny, who is now massive to them). The second one showed the quality of the product being advertised when it created complications for the villain-so as not to boast that Energizer was better than any other brand, as well as to encourage people to buy Energizer batteries for their smoke detectors. In 1991, Energizer Holdings unsuccessfully sued the Adolph Coors Company for creating a parody of its Energizer bunny ads.In North America the term \"Energizer Bunny\" has entered the vernacular as a term for anything that continues endlessly. In Europe and Australia the term \"Duracell Bunny\" has a similar connotation. Several U.S. presidential candidates have compared themselves to the bunny, including President George H. W. Bush in 1992 and Howard Dean in 2004.Energizer was the corporate sponsor of Star Tours at Disneyland Park and Disney's Hollywood Studios for several years; the bunny appeared in several ride-themed advertisements around the show's exit.Despite the immense popularity of the campaign, sales of Energizer batteries actually went down during the years that the ads ran. Duracell claimed that 40 percent of its customers thought the campaign was promoting Duracell, not Energizer. Speculation has it that TV watchers still associated pink bunnies with Duracell, so the Energizer ads were actually helping their competitor's sales rather than their own.".
- Energizer_Bunny firstAppearance "1989".
- Energizer_Bunny species Rabbit.
- Energizer_Bunny wikiPageExternalLink allfx.com.
- Energizer_Bunny wikiPageExternalLink bunny-center.aspx.
- Energizer_Bunny wikiPageID "993279".
- Energizer_Bunny wikiPageLength "8273".
- Energizer_Bunny wikiPageOutDegree "50".
- Energizer_Bunny wikiPageRevisionID "706584673".
- Energizer_Bunny wikiPageWikiLink Adolph_Coors_Company.
- Energizer_Bunny wikiPageWikiLink Alfred_Hitchcock_Presents.
- Energizer_Bunny wikiPageWikiLink Alkaline_battery.
- Energizer_Bunny wikiPageWikiLink Australia.
- Energizer_Bunny wikiPageWikiLink Bass_drum.
- Energizer_Bunny wikiPageWikiLink Cafe_FX.
- Energizer_Bunny wikiPageWikiLink Category:Advertising_characters.
- Energizer_Bunny wikiPageWikiLink Category:Corporate_mascots.
- Energizer_Bunny wikiPageWikiLink Category:Fictional_characters_introduced_in_1989.
- Energizer_Bunny wikiPageWikiLink Category:Fictional_hares_and_rabbits.
- Energizer_Bunny wikiPageWikiLink Category:Parodies.
- Energizer_Bunny wikiPageWikiLink Category:Rabbit_mascots.
- Energizer_Bunny wikiPageWikiLink Darth_Vader.
- Energizer_Bunny wikiPageWikiLink Death_(personification).
- Energizer_Bunny wikiPageWikiLink Disneyland.
- Energizer_Bunny wikiPageWikiLink Disneys_Hollywood_Studios.
- Energizer_Bunny wikiPageWikiLink Dracula.
- Energizer_Bunny wikiPageWikiLink Duracell.
- Energizer_Bunny wikiPageWikiLink Duracell_Bunny.
- Energizer_Bunny wikiPageWikiLink Energizer.
- Energizer_Bunny wikiPageWikiLink Europe.
- Energizer_Bunny wikiPageWikiLink George_H._W._Bush.
- Energizer_Bunny wikiPageWikiLink Hemorrhoid.
- Energizer_Bunny wikiPageWikiLink Hot_Shots!_Part_Deux.
- Energizer_Bunny wikiPageWikiLink Howard_Dean.
- Energizer_Bunny wikiPageWikiLink Industrial_Light_&_Magic.
- Energizer_Bunny wikiPageWikiLink King_Kong.
- Energizer_Bunny wikiPageWikiLink Mallet.
- Energizer_Bunny wikiPageWikiLink Marching_percussion.
- Energizer_Bunny wikiPageWikiLink Marketing.
- Energizer_Bunny wikiPageWikiLink Mascot.
- Energizer_Bunny wikiPageWikiLink Michael_J._Fox.
- Energizer_Bunny wikiPageWikiLink Parody_advertisement.
- Energizer_Bunny wikiPageWikiLink Pepsi.
- Energizer_Bunny wikiPageWikiLink Rabbit.
- Energizer_Bunny wikiPageWikiLink Smoke_detector.
- Energizer_Bunny wikiPageWikiLink Special_effect.
- Energizer_Bunny wikiPageWikiLink Star_Tours.
- Energizer_Bunny wikiPageWikiLink Television_advertisement.
- Energizer_Bunny wikiPageWikiLink The_Rocky_and_Bullwinkle_Show.
- Energizer_Bunny wikiPageWikiLink Vernacular.
- Energizer_Bunny wikiPageWikiLink Wicked_Witch_of_the_West.
- Energizer_Bunny wikiPageWikiLink Wide_World_of_Sports_(U.S._TV_series).
- Energizer_Bunny wikiPageWikiLink Wile_E._Coyote_and_The_Road_Runner.
- Energizer_Bunny wikiPageWikiLink Zinc–carbon_battery.
- Energizer_Bunny wikiPageWikiLinkText "Energizer Bunny".
- Energizer_Bunny wikiPageWikiLinkText "pink drum-banging bunny".
- Energizer_Bunny data Energizer.
- Energizer_Bunny first "1989".
- Energizer_Bunny imageSize "230".
- Energizer_Bunny lbl "Company".
- Energizer_Bunny name "Energizer Bunny".
- Energizer_Bunny species Rabbit.
- Energizer_Bunny wikiPageUsesTemplate Template:Citation_needed.
- Energizer_Bunny wikiPageUsesTemplate Template:Energizer.
- Energizer_Bunny wikiPageUsesTemplate Template:Infobox_character.
- Energizer_Bunny wikiPageUsesTemplate Template:Reflist.
- Energizer_Bunny subject Category:Advertising_characters.
- Energizer_Bunny subject Category:Corporate_mascots.
- Energizer_Bunny subject Category:Fictional_characters_introduced_in_1989.
- Energizer_Bunny subject Category:Fictional_hares_and_rabbits.
- Energizer_Bunny subject Category:Parodies.
- Energizer_Bunny subject Category:Rabbit_mascots.
- Energizer_Bunny hypernym Icon.
- Energizer_Bunny type Agent.
- Energizer_Bunny type FictionalCharacter.
- Energizer_Bunny type Person.
- Energizer_Bunny type Person.
- Energizer_Bunny type Character.
- Energizer_Bunny type Redirect.
- Energizer_Bunny type Agent.
- Energizer_Bunny type NaturalPerson.
- Energizer_Bunny type Thing.
- Energizer_Bunny type Q215627.
- Energizer_Bunny type Q5.
- Energizer_Bunny type Q95074.
- Energizer_Bunny type Person.
- Energizer_Bunny comment "The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and black striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and Australia. It has been appearing in television commercials in North America since 1989.".
- Energizer_Bunny label "Energizer Bunny".
- Energizer_Bunny sameAs Q5376864.
- Energizer_Bunny sameAs m.03xg66.
- Energizer_Bunny sameAs Q5376864.
- Energizer_Bunny wasDerivedFrom Energizer_Bunny?oldid=706584673.
- Energizer_Bunny homepage bunny-center.aspx.
- Energizer_Bunny isPrimaryTopicOf Energizer_Bunny.
- Energizer_Bunny name "Energizer Bunny".