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- Elephant_Memory_Systems abstract "Elephant Memory Systems (EMS) was a popular brand of floppy disk media produced by Leading Edge in the 1980s. The name for the product was suggested by Ray Welch to company owner Michael Shane because of the common folk wisdom that an elephant never forgets.The brand was originally devised as an inexpensive, mass-market product. Its imposing pachyderm logo, designed by Rollin Binzer was often paired with bright orange or yellow and black packaging, which was in stark contrast of the more conservative silvers and blues used by competitors like IBM. Shane's advisers feared this would undermine the credibility of the product. However, Elephant eventually became viewed as a premium product, eventually becoming one of the highest-margin floppies on the market and one of the best-selling media brands in history. Leading Edge sold the computer aftermarket division to Dennison Computer Supplies, a division of Dennison Manufacturing (now Avery Dennison) and retained the computer hardware division. The EMS market was primarily students and home enthusiasts. EMS was not typically utilized in business settings. Competitors Dysan and Verbatim dominated this end of the market. Dennison tried to compete in the corporate market by developing a brand of the Elephant diskette called \"Silver.\" A television commercial was filmed in New York City featuring stampeding elephants to announce this new premium line.Leading Edge was acquired in 1989 by Daewoo, one of its hardware suppliers, after filing for Chapter 11 bankruptcy.".
- Elephant_Memory_Systems wikiPageExternalLink logos_thumbs.html.
- Elephant_Memory_Systems wikiPageExternalLink ems.
- Elephant_Memory_Systems wikiPageExternalLink ems.
- Elephant_Memory_Systems wikiPageExternalLink elephant.
- Elephant_Memory_Systems wikiPageExternalLink excerpts_book.html.
- Elephant_Memory_Systems wikiPageID "7643231".
- Elephant_Memory_Systems wikiPageLength "2488".
- Elephant_Memory_Systems wikiPageOutDegree "12".
- Elephant_Memory_Systems wikiPageRevisionID "646206662".
- Elephant_Memory_Systems wikiPageWikiLink Avery_Dennison.
- Elephant_Memory_Systems wikiPageWikiLink Category:Defunct_computer_companies_of_the_United_States.
- Elephant_Memory_Systems wikiPageWikiLink Chapter_11,_Title_11,_United_States_Code.
- Elephant_Memory_Systems wikiPageWikiLink Daewoo.
- Elephant_Memory_Systems wikiPageWikiLink Dysan.
- Elephant_Memory_Systems wikiPageWikiLink File:ElephantFloppy.jpg.
- Elephant_Memory_Systems wikiPageWikiLink Floppy_disk.
- Elephant_Memory_Systems wikiPageWikiLink IBM.
- Elephant_Memory_Systems wikiPageWikiLink Leading_Edge_Hardware_Products.
- Elephant_Memory_Systems wikiPageWikiLink Ray_Welch.
- Elephant_Memory_Systems wikiPageWikiLink Rollin_Binzer.
- Elephant_Memory_Systems wikiPageWikiLink Verbatim_Corporation.
- Elephant_Memory_Systems wikiPageWikiLinkText "Elephant Memory Systems".
- Elephant_Memory_Systems wikiPageUsesTemplate Template:Cite_book.
- Elephant_Memory_Systems wikiPageUsesTemplate Template:Tech-company-stub.
- Elephant_Memory_Systems subject Category:Defunct_computer_companies_of_the_United_States.
- Elephant_Memory_Systems hypernym Brand.
- Elephant_Memory_Systems type Company.
- Elephant_Memory_Systems type Company.
- Elephant_Memory_Systems comment "Elephant Memory Systems (EMS) was a popular brand of floppy disk media produced by Leading Edge in the 1980s. The name for the product was suggested by Ray Welch to company owner Michael Shane because of the common folk wisdom that an elephant never forgets.The brand was originally devised as an inexpensive, mass-market product.".
- Elephant_Memory_Systems label "Elephant Memory Systems".
- Elephant_Memory_Systems sameAs Q5359334.
- Elephant_Memory_Systems sameAs m.0kqqwx.
- Elephant_Memory_Systems sameAs Q5359334.
- Elephant_Memory_Systems wasDerivedFrom Elephant_Memory_Systems?oldid=646206662.
- Elephant_Memory_Systems isPrimaryTopicOf Elephant_Memory_Systems.