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- Doppelgänger_brand_image abstract "In digital marketing, a doppelgänger brand Image (DBI) , (from German \"Doppelgänger\" /ˈdɒpᵊlˌɡɛŋə/ or /-ˌɡæŋə/; German: [ˈdɔpəlˌɡɛŋɐ], is a pejorative brand image based on text, pictures, videos and other content with viral appeal, created independently, circulating within media (mostly internet) and being spread by a loosely organized network of activists, bloggers and opinion leaders.Spreading of DBI is caused by activists’ perception of the lack of brand authenticity towards a brand, for example, when a brand owner spreads incomplete, misleading or fraudulent product messages to the customers.DBIs are mostly directed towards famous brands and the conception of DBI’s is very often aligned with the Brand’s key message but always has a negative meaning.DBIs are most likely to be spread via social media, such as Twitter, Facebook, Reddit, Digg, Buzzfeed and others.A 2012 study concluded that DBIs are able to negatively affect sales.".
- Doppelgänger_brand_image wikiPageID "48753513".
- Doppelgänger_brand_image wikiPageLength "2583".
- Doppelgänger_brand_image wikiPageOutDegree "15".
- Doppelgänger_brand_image wikiPageRevisionID "701564599".
- Doppelgänger_brand_image wikiPageWikiLink Blog.
- Doppelgänger_brand_image wikiPageWikiLink Brand.
- Doppelgänger_brand_image wikiPageWikiLink Brand_authenticity.
- Doppelgänger_brand_image wikiPageWikiLink BuzzFeed.
- Doppelgänger_brand_image wikiPageWikiLink Category:Advertising.
- Doppelgänger_brand_image wikiPageWikiLink Category:Culture_jamming_techniques.
- Doppelgänger_brand_image wikiPageWikiLink Category:Marketing.
- Doppelgänger_brand_image wikiPageWikiLink Digg.
- Doppelgänger_brand_image wikiPageWikiLink Digital_marketing.
- Doppelgänger_brand_image wikiPageWikiLink Doppelgänger.
- Doppelgänger_brand_image wikiPageWikiLink Facebook.
- Doppelgänger_brand_image wikiPageWikiLink Reddit.
- Doppelgänger_brand_image wikiPageWikiLink Social_media.
- Doppelgänger_brand_image wikiPageWikiLink Subvertising.
- Doppelgänger_brand_image wikiPageWikiLink Twitter.
- Doppelgänger_brand_image wikiPageWikiLinkText "Doppelgänger brand image".
- Doppelgänger_brand_image wikiPageUsesTemplate Template:IPA-de.
- Doppelgänger_brand_image wikiPageUsesTemplate Template:IPAc-en.
- Doppelgänger_brand_image wikiPageUsesTemplate Template:Reflist.
- Doppelgänger_brand_image subject Category:Advertising.
- Doppelgänger_brand_image subject Category:Culture_jamming_techniques.
- Doppelgänger_brand_image subject Category:Marketing.
- Doppelgänger_brand_image comment "In digital marketing, a doppelgänger brand Image (DBI) , (from German \"Doppelgänger\" /ˈdɒpᵊlˌɡɛŋə/ or /-ˌɡæŋə/; German: [ˈdɔpəlˌɡɛŋɐ], is a pejorative brand image based on text, pictures, videos and other content with viral appeal, created independently, circulating within media (mostly internet) and being spread by a loosely organized network of activists, bloggers and opinion leaders.Spreading of DBI is caused by activists’ perception of the lack of brand authenticity towards a brand, for example, when a brand owner spreads incomplete, misleading or fraudulent product messages to the customers.DBIs are mostly directed towards famous brands and the conception of DBI’s is very often aligned with the Brand’s key message but always has a negative meaning.DBIs are most likely to be spread via social media, such as Twitter, Facebook, Reddit, Digg, Buzzfeed and others.A 2012 study concluded that DBIs are able to negatively affect sales.".
- Doppelgänger_brand_image label "Doppelgänger brand image".
- Doppelgänger_brand_image sameAs Q19842377.
- Doppelgänger_brand_image sameAs Doppelgänger_Brand_Image.
- Doppelgänger_brand_image sameAs Q19842377.
- Doppelgänger_brand_image wasDerivedFrom Doppelgänger_brand_image?oldid=701564599.
- Doppelgänger_brand_image isPrimaryTopicOf Doppelgänger_brand_image.