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- Davie-Brown_Index abstract "The Davie-Brown Index (DBI) is an independent index for brand marketers and agencies that quantifies consumer perceptions of more than 2,900 celebrities, including TV and film stars, musical artists, reality TV stars, news personalities, politicians, athletes, and business leaders.Developed in 2006 by Sharp Analytics and white labeled by celebrity talent division of The Marketing Arm, an Omnicom Group Inc. promotion agency, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing initiatives. DBI data is designed to help determine a celebrity's ability to influence brand affinity and consumer purchase intent.According to various news articles, the DBI consists of a 1.5 million-member consumer research panel which evaluates a celebrity’s awareness, appeal and relevance to a brand’s image and their influence on consumer buying behavior. Respondents who are aware of a certain celebrity are asked a standard set of questions about that celebrity. Using a six-point scale, consumers evaluate celebrities across seven key attributes: Appeal, Breakthrough, Trendsetter, Influence, Trust, Endorsement, and Aspiration. An overall DBI score is developed each time a celebrity is indexed and can be narrowed down to key demographics, including gender, age and ethnicity.Updated weekly, DBI attribute rankings are dynamic and change depending on major events (e.g., industry awards, positive/negative news, etc.).In 2013, The Marketing Arm partnered with Repucom, a market research firm, to launch the Index in 12 international markets.".
- Davie-Brown_Index wikiPageExternalLink 0,,1711878,00.html.
- Davie-Brown_Index wikiPageExternalLink 16143.
- Davie-Brown_Index wikiPageExternalLink index.cfm?fuseaction=Articles.showArticle&art_aid=44755.
- Davie-Brown_Index wikiPageExternalLink 261659_popping04.html.
- Davie-Brown_Index wikiPageExternalLink www.themarketingarm.com.
- Davie-Brown_Index wikiPageExternalLink 2006-05-05-weekend_x.htm.
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- Davie-Brown_Index wikiPageWikiLink Brand.
- Davie-Brown_Index wikiPageWikiLink Category:Brands.
- Davie-Brown_Index wikiPageWikiLink Category:Celebrity.
- Davie-Brown_Index wikiPageWikiLink Category:Marketing.
- Davie-Brown_Index wikiPageWikiLink Celebrity.
- Davie-Brown_Index wikiPageWikiLink Consumer.
- Davie-Brown_Index wikiPageWikiLink Demography.
- Davie-Brown_Index wikiPageWikiLink Gender.
- Davie-Brown_Index wikiPageWikiLink Omnicom_Group.
- Davie-Brown_Index wikiPageWikiLink The_Marketing_Arm.
- Davie-Brown_Index wikiPageWikiLinkText "Davie-Brown Index".
- Davie-Brown_Index wikiPageUsesTemplate Template:Nofootnotes.
- Davie-Brown_Index wikiPageUsesTemplate Template:Reflist.
- Davie-Brown_Index subject Category:Brands.
- Davie-Brown_Index subject Category:Celebrity.
- Davie-Brown_Index subject Category:Marketing.
- Davie-Brown_Index hypernym Index.
- Davie-Brown_Index type Work.
- Davie-Brown_Index type Brand.
- Davie-Brown_Index comment "The Davie-Brown Index (DBI) is an independent index for brand marketers and agencies that quantifies consumer perceptions of more than 2,900 celebrities, including TV and film stars, musical artists, reality TV stars, news personalities, politicians, athletes, and business leaders.Developed in 2006 by Sharp Analytics and white labeled by celebrity talent division of The Marketing Arm, an Omnicom Group Inc.".
- Davie-Brown_Index label "Davie-Brown Index".
- Davie-Brown_Index sameAs Q5241689.
- Davie-Brown_Index sameAs مؤشر_دافي_براون.
- Davie-Brown_Index sameAs m.0ck7tt.
- Davie-Brown_Index sameAs Q5241689.
- Davie-Brown_Index wasDerivedFrom Davie-Brown_Index?oldid=634707188.
- Davie-Brown_Index isPrimaryTopicOf Davie-Brown_Index.