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- Conversion_funnel abstract "Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Using this metaphor, advertising efforts can be aimed at \"upper funnel\", \"middle funnel\", or \"lower funnel\" potential customers.Typically a large number of customers search for a product/service or register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advert or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years. Click-through rates are highly sensitive to small changes such as link text, link size, link position and many others and these effects interact cumulatively. The process of understanding which creative material brings the highest click-through rate is known as ad optimization.Once the link is clicked and the visitor to the referring page enters the e-commerce site itself, only a small proportion of visitors typically proceed to the product pages, creating further constriction of the metaphorical funnel. Each step the visitor takes further reduces the number of visitors, typically by 30%–80% per page.Adding the product to the shopping cart, registering or filling in contact details and payment all further reduce the numbers step-by-step cumulatively along the funnel. The more steps, the fewer visitors get through to becoming paying customers. For this reason, sites with similar pricing and products can have hugely different conversion rates of visitors to customers and therefore greatly differing profits.".
- Conversion_funnel wikiPageID "21310896".
- Conversion_funnel wikiPageLength "2487".
- Conversion_funnel wikiPageOutDegree "12".
- Conversion_funnel wikiPageRevisionID "691056134".
- Conversion_funnel wikiPageWikiLink Ad_optimization.
- Conversion_funnel wikiPageWikiLink Advertising_network.
- Conversion_funnel wikiPageWikiLink Category:Web_analytics.
- Conversion_funnel wikiPageWikiLink Click-through_rate.
- Conversion_funnel wikiPageWikiLink Conversion_marketing.
- Conversion_funnel wikiPageWikiLink E-commerce.
- Conversion_funnel wikiPageWikiLink Funnel.
- Conversion_funnel wikiPageWikiLink HTTP_referer.
- Conversion_funnel wikiPageWikiLink Hyperlink.
- Conversion_funnel wikiPageWikiLink Page_view.
- Conversion_funnel wikiPageWikiLink Purchase_funnel.
- Conversion_funnel wikiPageWikiLink Web_banner.
- Conversion_funnel wikiPageWikiLinkText "Conversion funnel".
- Conversion_funnel wikiPageWikiLinkText "consumer funnels".
- Conversion_funnel wikiPageWikiLinkText "conversion funnel".
- Conversion_funnel wikiPageUsesTemplate Template:Citation_needed.
- Conversion_funnel wikiPageUsesTemplate Template:Duplication.
- Conversion_funnel wikiPageUsesTemplate Template:Reflist.
- Conversion_funnel subject Category:Web_analytics.
- Conversion_funnel hypernym Phrase.
- Conversion_funnel type Person.
- Conversion_funnel type Analytic.
- Conversion_funnel type Analyzer.
- Conversion_funnel comment "Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.Using this metaphor, advertising efforts can be aimed at \"upper funnel\", \"middle funnel\", or \"lower funnel\" potential customers.Typically a large number of customers search for a product/service or register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. ".
- Conversion_funnel label "Conversion funnel".
- Conversion_funnel sameAs Q5166474.
- Conversion_funnel sameAs m.05f4lg0.
- Conversion_funnel sameAs Q5166474.
- Conversion_funnel wasDerivedFrom Conversion_funnel?oldid=691056134.
- Conversion_funnel isPrimaryTopicOf Conversion_funnel.