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- Contingency_theory_of_accommodation abstract "The contingency theory of accommodation was proposed in 1997 by Amanda Cancel, Glen Cameron, Lynne Sallot and Michel Mitrook to highlight the pertinent factors of how a public relations practitioner facilitates communication between the organization and its external publics.As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations. The contingency theory is concerned about “what is going to be the most effective method at a given time” by considering the various contingent factors in the strategies organizations use when dealing with their external publics (p. 35). Opposed to the normative nature of the excellence theory, the contingency approach posits that \"true\" excellence should instead facilitate public relations to pick the most appropriate strategies which best meet the current need of the organization and its publics at any given point in time, and that antecedent, mediating, and moderating variables may inevitably lead to greater or lesser accommodation during organizational-public communication.".
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- Contingency_theory_of_accommodation wikiPageWikiLink Category:Public_relations.
- Contingency_theory_of_accommodation wikiPageWikiLink Crowd_manipulation.
- Contingency_theory_of_accommodation wikiPageWikiLink Dependent_and_independent_variables.
- Contingency_theory_of_accommodation wikiPageWikiLink Distrust.
- Contingency_theory_of_accommodation wikiPageWikiLink Edward_Bernays.
- Contingency_theory_of_accommodation wikiPageWikiLink Game_theory_in_communication_networks.
- Contingency_theory_of_accommodation wikiPageWikiLink James_E._Grunig.
- Contingency_theory_of_accommodation wikiPageWikiLink Organization–public_relationships.
- Contingency_theory_of_accommodation wikiPageWikiLink Outline_of_public_relations.
- Contingency_theory_of_accommodation wikiPageWikiLink Persuasion.
- Contingency_theory_of_accommodation wikiPageWikiLink Public_relations.
- Contingency_theory_of_accommodation wikiPageWikiLink Publics.
- Contingency_theory_of_accommodation wikiPageWikiLink Two-way_communication.
- Contingency_theory_of_accommodation wikiPageWikiLinkText "contingency theory of accommodation".
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- Contingency_theory_of_accommodation subject Category:Articles_created_via_the_Article_Wizard.
- Contingency_theory_of_accommodation subject Category:Public_relations.
- Contingency_theory_of_accommodation type Relation.
- Contingency_theory_of_accommodation comment "The contingency theory of accommodation was proposed in 1997 by Amanda Cancel, Glen Cameron, Lynne Sallot and Michel Mitrook to highlight the pertinent factors of how a public relations practitioner facilitates communication between the organization and its external publics.As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations. ".
- Contingency_theory_of_accommodation label "Contingency theory of accommodation".
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