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- Co-promotion abstract "Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often confused. It is made through an agreement (the co-promotion agreement) which requires a lot of collaboration between the sales & marketing organisations of both companies. One of the partners usually has a licence to exploit the product and the other partner is the originator or licensor. It helps the less developed areas of a company to be covered by the partner company's strengths and therefore to expand the share of voice in the marketplace for a product. Through co-promotion, a collaborative strategy, the consumer attraction is increased. It is a way co-exploiting products.".
- Co-promotion thumbnail Co-promotion.jpeg?width=300.
- Co-promotion wikiPageID "5464483".
- Co-promotion wikiPageLength "12842".
- Co-promotion wikiPageOutDegree "17".
- Co-promotion wikiPageRevisionID "708373623".
- Co-promotion wikiPageWikiLink naltrexone.
- Co-promotion wikiPageWikiLink Category:Marketing_techniques.
- Co-promotion wikiPageWikiLink Co-marketing.
- Co-promotion wikiPageWikiLink Dihydroergotamine.
- Co-promotion wikiPageWikiLink Diphenhydramine.
- Co-promotion wikiPageWikiLink Expense.
- Co-promotion wikiPageWikiLink Monsanto.
- Co-promotion wikiPageWikiLink Pfizer.
- Co-promotion wikiPageWikiLink Profit_sharing.
- Co-promotion wikiPageWikiLink Research_and_development.
- Co-promotion wikiPageWikiLink Royalty_payment.
- Co-promotion wikiPageWikiLink Sales.
- Co-promotion wikiPageWikiLink File:Co-promotion.jpeg.
- Co-promotion wikiPageWikiLink File:Screen_Shot_2015-10-31_at_15.46.45.png.
- Co-promotion wikiPageWikiLink File:Screen_Shot_2015-11-03_at_00.25.11.png.
- Co-promotion wikiPageWikiLink File:Screen_Shot_2015-11-03_at_20.12.07.png.
- Co-promotion wikiPageWikiLinkText "Co-promotion".
- Co-promotion wikiPageWikiLinkText "co-promotion".
- Co-promotion wikiPageUsesTemplate Template:Reflist.
- Co-promotion subject Category:Marketing_techniques.
- Co-promotion hypernym Practice.
- Co-promotion type Company.
- Co-promotion type Redirect.
- Co-promotion type Technique.
- Co-promotion comment "Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy. It is considered as one of the two major forms of joint marketing (Kalb 1988). Co-marketing is the other form and these terms are often confused.".
- Co-promotion label "Co-promotion".
- Co-promotion sameAs Q5137502.
- Co-promotion sameAs m.0dn0yr.
- Co-promotion sameAs Q5137502.
- Co-promotion wasDerivedFrom Co-promotion?oldid=708373623.
- Co-promotion depiction Co-promotion.jpeg.
- Co-promotion isPrimaryTopicOf Co-promotion.