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- Co-branding abstract "Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.".
- Co-branding thumbnail CEJ_co-branding_example_001.png?width=300.
- Co-branding wikiPageID "6014889".
- Co-branding wikiPageLength "7396".
- Co-branding wikiPageOutDegree "36".
- Co-branding wikiPageRevisionID "686221278".
- Co-branding wikiPageWikiLink Brand.
- Co-branding wikiPageWikiLink Brand_alliances.
- Co-branding wikiPageWikiLink Brand_extension.
- Co-branding wikiPageWikiLink Business_partnering.
- Co-branding wikiPageWikiLink Category:Brand_management.
- Co-branding wikiPageWikiLink Category:Marketing.
- Co-branding wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Co-branding wikiPageWikiLink Colocation_(business).
- Co-branding wikiPageWikiLink Cross-promotion.
- Co-branding wikiPageWikiLink Dell.
- Co-branding wikiPageWikiLink Douwe_Egberts.
- Co-branding wikiPageWikiLink Duracell.
- Co-branding wikiPageWikiLink Gillette_(brand).
- Co-branding wikiPageWikiLink Intel.
- Co-branding wikiPageWikiLink Journal_of_American_Academy_of_Business.
- Co-branding wikiPageWikiLink Kelloggs.
- Co-branding wikiPageWikiLink Market_share.
- Co-branding wikiPageWikiLink Marketing.
- Co-branding wikiPageWikiLink Marketing_co-operation.
- Co-branding wikiPageWikiLink Operation_Smile.
- Co-branding wikiPageWikiLink Philips.
- Co-branding wikiPageWikiLink Private_label.
- Co-branding wikiPageWikiLink Procter_&_Gamble.
- Co-branding wikiPageWikiLink Product_(business).
- Co-branding wikiPageWikiLink Renault.
- Co-branding wikiPageWikiLink Renault_Dauphine.
- Co-branding wikiPageWikiLink Senseo.
- Co-branding wikiPageWikiLink Sephora.
- Co-branding wikiPageWikiLink Service_(economics).
- Co-branding wikiPageWikiLink Store_brand.
- Co-branding wikiPageWikiLink Van_Cleef_&_Arpels.
- Co-branding wikiPageWikiLink File:2007_Nikolai_Litvinov_Hi-level_Cobranding_Identity.pdf.
- Co-branding wikiPageWikiLink File:CEJ_co-branding_example_001.png.
- Co-branding wikiPageWikiLinkText "Co-branding".
- Co-branding wikiPageWikiLinkText "See also: Co-branding".
- Co-branding wikiPageWikiLinkText "co-brand".
- Co-branding wikiPageWikiLinkText "co-branded sites".
- Co-branding wikiPageWikiLinkText "co-branded".
- Co-branding wikiPageWikiLinkText "co-branding".
- Co-branding wikiPageUsesTemplate Template:Cquote.
- Co-branding wikiPageUsesTemplate Template:Reflist.
- Co-branding subject Category:Brand_management.
- Co-branding subject Category:Marketing.
- Co-branding subject Category:Promotion_and_marketing_communications.
- Co-branding comment "Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.".
- Co-branding label "Co-branding".
- Co-branding sameAs Q691633.
- Co-branding sameAs Co-Branding.
- Co-branding sameAs Co-branding.
- Co-branding sameAs Co-branding.
- Co-branding sameAs Co-branding.
- Co-branding sameAs m.0fkp2d.
- Co-branding sameAs Кобрендинг.
- Co-branding sameAs Co-branding.
- Co-branding sameAs Q691633.
- Co-branding wasDerivedFrom Co-branding?oldid=686221278.
- Co-branding depiction CEJ_co-branding_example_001.png.
- Co-branding isPrimaryTopicOf Co-branding.