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- Chief_reputation_officer abstract "DescriptionChief reputation officer (CRO) is a new executive level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors.The chief reputation officer or CRO is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, in order to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends.The CRO roleThe CRO is the corporate officer primarily responsible for:1. Developing and implementing an integrated communication policy actively embedded in the organization’s global business strategy.2. Helping the organization in deeply understanding its market, and stakeholders and providing knowledge and management tools on how to translate this understanding into differentiating, attractive perceptions and supportive behaviors.3. Assisting the organization in building and maintaining strong relationships with key stakeholders among all strata of society.4. Supporting the organization in creating global strategic alignment through company’s vision, mission, brand values and positioning, as the starting points for internal and external alignment with de organization.5. Helping the organization in creating a strong corporate brand.6. Assessing the organization in creating and enhancing a sustainable reputation7. Supporting the organization in the identification and mitigation of reputational risks and to advise and participate in decisions that may impact its8. Preparing top executives and management throughout the business for intense persuasive communication with relevant9. Advising and supporting the top executive / CEO in building and maintaining his/her personal10. Developing an integrated management dashboard to measure the corporate communications, brand, reputation and intangibles performance and to reveal accountability and value creation towards business and financial return.11. Fostering the organization in its permanent transformation using reputation management to achieve corporate excellence.".
- Chief_reputation_officer wikiPageExternalLink the-skills-needed-by-a-chief-reputation-officer.
- Chief_reputation_officer wikiPageExternalLink 1045568-1.html.
- Chief_reputation_officer wikiPageExternalLink www.corporateexcellence.org.
- Chief_reputation_officer wikiPageExternalLink content.asp?ContentID=4879.
- Chief_reputation_officer wikiPageExternalLink reputation-officer-marketing-cmo-network-anthony-johndrow.html.
- Chief_reputation_officer wikiPageID "31726565".
- Chief_reputation_officer wikiPageLength "4311".
- Chief_reputation_officer wikiPageOutDegree "15".
- Chief_reputation_officer wikiPageRevisionID "619151976".
- Chief_reputation_officer wikiPageWikiLink Accountability.
- Chief_reputation_officer wikiPageWikiLink Board_of_directors.
- Chief_reputation_officer wikiPageWikiLink Category:Articles_created_via_the_Article_Wizard.
- Chief_reputation_officer wikiPageWikiLink Category:Management_occupations.
- Chief_reputation_officer wikiPageWikiLink Chief_executive_officer.
- Chief_reputation_officer wikiPageWikiLink Communication.
- Chief_reputation_officer wikiPageWikiLink Company.
- Chief_reputation_officer wikiPageWikiLink Corporate_branding.
- Chief_reputation_officer wikiPageWikiLink Corporation.
- Chief_reputation_officer wikiPageWikiLink Institution.
- Chief_reputation_officer wikiPageWikiLink Organization.
- Chief_reputation_officer wikiPageWikiLink Public_relations.
- Chief_reputation_officer wikiPageWikiLink Reputation_management.
- Chief_reputation_officer wikiPageWikiLink Stakeholder_(corporate).
- Chief_reputation_officer wikiPageWikiLink Strategic_management.
- Chief_reputation_officer wikiPageWikiLinkText "Chief reputation officer".
- Chief_reputation_officer wikiPageUsesTemplate Template:Orphan.
- Chief_reputation_officer wikiPageUsesTemplate Template:Reflist.
- Chief_reputation_officer subject Category:Articles_created_via_the_Article_Wizard.
- Chief_reputation_officer subject Category:Management_occupations.
- Chief_reputation_officer hypernym Position.
- Chief_reputation_officer type RugbyPlayer.
- Chief_reputation_officer type Occupation.
- Chief_reputation_officer type Redirect.
- Chief_reputation_officer comment "DescriptionChief reputation officer (CRO) is a new executive level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors.The chief reputation officer or CRO is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, in order to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends.The CRO roleThe CRO is the corporate officer primarily responsible for:1. ".
- Chief_reputation_officer label "Chief reputation officer".
- Chief_reputation_officer sameAs Q5097084.
- Chief_reputation_officer sameAs m.0119qrr6.
- Chief_reputation_officer sameAs Q5097084.
- Chief_reputation_officer wasDerivedFrom Chief_reputation_officer?oldid=619151976.
- Chief_reputation_officer isPrimaryTopicOf Chief_reputation_officer.