Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Cause-related_loyalty_marketing> ?p ?o }
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- Cause-related_loyalty_marketing abstract "Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, CLM is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. CLM, however, takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, CLM essentially “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing.".
- Cause-related_loyalty_marketing wikiPageExternalLink DUNN%20GILBERT%20&%20WILSON%20%282011%29.pdf.
- Cause-related_loyalty_marketing wikiPageID "38300510".
- Cause-related_loyalty_marketing wikiPageLength "5397".
- Cause-related_loyalty_marketing wikiPageOutDegree "18".
- Cause-related_loyalty_marketing wikiPageRevisionID "605566040".
- Cause-related_loyalty_marketing wikiPageWikiLink Boulder,_Colorado.
- Cause-related_loyalty_marketing wikiPageWikiLink Business-to-business.
- Cause-related_loyalty_marketing wikiPageWikiLink Category:Marketing.
- Cause-related_loyalty_marketing wikiPageWikiLink Category:Philanthropy.
- Cause-related_loyalty_marketing wikiPageWikiLink Cause_marketing.
- Cause-related_loyalty_marketing wikiPageWikiLink Corporate_social_responsibility.
- Cause-related_loyalty_marketing wikiPageWikiLink Empathy.
- Cause-related_loyalty_marketing wikiPageWikiLink Great_Recession.
- Cause-related_loyalty_marketing wikiPageWikiLink Inflation.
- Cause-related_loyalty_marketing wikiPageWikiLink Kodak.
- Cause-related_loyalty_marketing wikiPageWikiLink Lance_Armstrong.
- Cause-related_loyalty_marketing wikiPageWikiLink Livestrong_Foundation.
- Cause-related_loyalty_marketing wikiPageWikiLink Loyalty_program.
- Cause-related_loyalty_marketing wikiPageWikiLink National_Breast_Cancer_Awareness_Month.
- Cause-related_loyalty_marketing wikiPageWikiLink Nike,_Inc..
- Cause-related_loyalty_marketing wikiPageWikiLink Return_on_investment.
- Cause-related_loyalty_marketing wikiPageWikiLink Social_networking_service.
- Cause-related_loyalty_marketing wikiPageWikiLink Technology.
- Cause-related_loyalty_marketing wikiPageWikiLinkText "cause-related loyalty marketing".
- Cause-related_loyalty_marketing wikiPageUsesTemplate Template:Cite_web.
- Cause-related_loyalty_marketing wikiPageUsesTemplate Template:Reflist.
- Cause-related_loyalty_marketing subject Category:Marketing.
- Cause-related_loyalty_marketing subject Category:Philanthropy.
- Cause-related_loyalty_marketing hypernym Trend.
- Cause-related_loyalty_marketing type WorldHeritageSite.
- Cause-related_loyalty_marketing comment "Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, CLM is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month.".
- Cause-related_loyalty_marketing label "Cause-related loyalty marketing".
- Cause-related_loyalty_marketing sameAs Q17004658.
- Cause-related_loyalty_marketing sameAs m.0ryts2q.
- Cause-related_loyalty_marketing sameAs Q17004658.
- Cause-related_loyalty_marketing wasDerivedFrom Cause-related_loyalty_marketing?oldid=605566040.
- Cause-related_loyalty_marketing isPrimaryTopicOf Cause-related_loyalty_marketing.