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- C._J._Rapp abstract "C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola.In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High School in Rochester, New York. As a sociology major at SUNY Potsdam, Rapp noticed that students concocted beverages to help them stay awake to finish term papers, complete research projects, or study for exams.At a time when beverage producers were promoting the idea that less is better - that they contained either zero or less caffeine, sugar, or calories - Rapp promoted his cola by emphasizing that it had twice the caffeine found in other colas. In the mid-1980s the slogan on every bottle and can of Jolt read \"Twice the Caffeine.\"The approach worked and gave the new product high visibility. Jolt soon appeared on the David Letterman show, Good Morning America and CNN. The maverick cola quickly found its niche market.Rapp slowly began expanding his product line, which now includes Blu Botl, DNA, Martinelli’s, Pirate’s Keg, First Tee, and XTC. His company, Wet Planet Beverages, markets ten beverage brands in 22 countries. The company tends to use creative packaging.".
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- C._J._Rapp wikiPageWikiLink CNN.
- C._J._Rapp wikiPageWikiLink Caffeine.
- C._J._Rapp wikiPageWikiLink Calorie.
- C._J._Rapp wikiPageWikiLink Category:American_inventors.
- C._J._Rapp wikiPageWikiLink Category:Cola.
- C._J._Rapp wikiPageWikiLink Category:Living_people.
- C._J._Rapp wikiPageWikiLink Category:People_from_Rochester,_New_York.
- C._J._Rapp wikiPageWikiLink Category:State_University_of_New_York_at_Potsdam_alumni.
- C._J._Rapp wikiPageWikiLink Category:Year_of_birth_missing_(living_people).
- C._J._Rapp wikiPageWikiLink David_Letterman.
- C._J._Rapp wikiPageWikiLink Food_and_Drug_Administration.
- C._J._Rapp wikiPageWikiLink Good_Morning_America.
- C._J._Rapp wikiPageWikiLink Jolt_Cola.
- C._J._Rapp wikiPageWikiLink Kilogram.
- C._J._Rapp wikiPageWikiLink McQuaid_Jesuit_High_School.
- C._J._Rapp wikiPageWikiLink Red_Bull.
- C._J._Rapp wikiPageWikiLink Rochester,_New_York.
- C._J._Rapp wikiPageWikiLink Slogan.
- C._J._Rapp wikiPageWikiLink Sociology.
- C._J._Rapp wikiPageWikiLink State_University_of_New_York_at_Potsdam.
- C._J._Rapp wikiPageWikiLink Sugar.
- C._J._Rapp wikiPageWikiLink Wet_Planet_Beverages.
- C._J._Rapp wikiPageWikiLinkText "C. J. Rapp".
- C._J._Rapp date "March 2009".
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- C._J._Rapp subject Category:American_inventors.
- C._J._Rapp subject Category:Cola.
- C._J._Rapp subject Category:Living_people.
- C._J._Rapp subject Category:People_from_Rochester,_New_York.
- C._J._Rapp subject Category:State_University_of_New_York_at_Potsdam_alumni.
- C._J._Rapp subject Category:Year_of_birth_missing_(living_people).
- C._J._Rapp hypernym Inventor.
- C._J._Rapp type List.
- C._J._Rapp type Person.
- C._J._Rapp type Drink.
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- C._J._Rapp comment "C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola.In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High School in Rochester, New York.".
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- C._J._Rapp isPrimaryTopicOf C._J._Rapp.