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- Buyer_decision_process abstract "The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service.More generally, decision-making is the cognitive process of selecting a course of action from multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision can not be \"seen\", we can infer from observable behaviour that a decision has been made. Therefore we conclude that a psychological \"decision-making\" event has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.There are generally three ways of analysing consumer buying decisions: Economic models - largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. See consumer theory. Game theory can also be used in some circumstances. Psychological models - psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences. Consumer behaviour models - practical models used by marketers. They typically blend both economic and psychological models.Neuroscience is a useful tool and a source of theory development and testing in buyer decision-making research. Neuroimaging devices are used in Neuromarketing to investigate consumer behaviour.Due to normal psychology, there are five stages consumers experience with a purchase:Problem/Need Recognition - Recognize what the problem or need is and identify the product or type of product which is required. Page text.Information Search - The consumer researches the product which would satisfy the recognized need.Evaluation of Alternatives - The consumer evaluates the searched alternatives. Generally, the information search reveals multiple products for the consumer to evaluate and understand which product would be appropriate.Purchase Decision - After the consumer has evaluated all the options and would be having the intention to buy any product, there could be now only two things which might just change the decision of the consumer of buying the product that is what the other peers of the consumer think of the product and any unforeseen circumstances. Unforeseen circumstances for example in this case could be financial losses which led to not buying of the product.Post Purchase Behaviour - After the purchase the consumer may experience post purchase dissonance feeling that buying another product would have been better. addressing post purchase dissonance spreads good word for the product and increases the chance of frequent repurchase.Nobel laureate Herbert A. Simon sees economic decision-making as a vain attempt to be rational. He claims (in 1947 and 1957) that if a complete analysis is to be done, a decision will be immensely complex. He also says that peoples' information processing ability is limited. The assumption of a perfectly rational economic actor is unrealistic. Consumers are influenced by emotional and nonrational considerations making attempts to be rational only partially successful.".
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- Buyer_decision_process wikiPageRevisionID "698136208".
- Buyer_decision_process wikiPageWikiLink Attribution_(psychology).
- Buyer_decision_process wikiPageWikiLink Bias.
- Buyer_decision_process wikiPageWikiLink Category:Consumer_behaviour.
- Buyer_decision_process wikiPageWikiLink Category:Decision_theory.
- Buyer_decision_process wikiPageWikiLink Category:Marketing.
- Buyer_decision_process wikiPageWikiLink Cognition.
- Buyer_decision_process wikiPageWikiLink Consumer_choice.
- Buyer_decision_process wikiPageWikiLink Cost–benefit_analysis.
- Buyer_decision_process wikiPageWikiLink Decision-making.
- Buyer_decision_process wikiPageWikiLink Dependent_and_independent_variables.
- Buyer_decision_process wikiPageWikiLink Economy.
- Buyer_decision_process wikiPageWikiLink Experience.
- Buyer_decision_process wikiPageWikiLink Fact.
- Buyer_decision_process wikiPageWikiLink Game_theory.
- Buyer_decision_process wikiPageWikiLink Good_(economics).
- Buyer_decision_process wikiPageWikiLink Group_dynamics.
- Buyer_decision_process wikiPageWikiLink Groupthink.
- Buyer_decision_process wikiPageWikiLink Herbert_A._Simon.
- Buyer_decision_process wikiPageWikiLink Neuromarketing.
- Buyer_decision_process wikiPageWikiLink Neuroscience.
- Buyer_decision_process wikiPageWikiLink Rationality.
- Buyer_decision_process wikiPageWikiLink Service_(economics).
- Buyer_decision_process wikiPageWikiLink Shopping.
- Buyer_decision_process wikiPageWikiLink Stimulus–response_model.
- Buyer_decision_process wikiPageWikiLink Univariate.
- Buyer_decision_process wikiPageWikiLink File:US_Navy_060513-N-5174T-045_Lt._Taylor_Forester_makes_a_few_last_minute_decisions_before_purchasing_a_gold_necklace_from_a_Navy_Exchange_vendor_aboard_the_Nimitz-class_aircraft_carrier_USS_Ronald_Reagan_(CVN_76).jpg.
- Buyer_decision_process wikiPageWikiLinkText "Buyer decision process".
- Buyer_decision_process wikiPageUsesTemplate Template:Main.
- Buyer_decision_process wikiPageUsesTemplate Template:Marketing.
- Buyer_decision_process wikiPageUsesTemplate Template:Merge.
- Buyer_decision_process wikiPageUsesTemplate Template:More_footnotes.
- Buyer_decision_process wikiPageUsesTemplate Template:Reflist.
- Buyer_decision_process subject Category:Consumer_behaviour.
- Buyer_decision_process subject Category:Decision_theory.
- Buyer_decision_process subject Category:Marketing.
- Buyer_decision_process hypernym Process.
- Buyer_decision_process type Election.
- Buyer_decision_process comment "The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service.More generally, decision-making is the cognitive process of selecting a course of action from multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct.".
- Buyer_decision_process label "Buyer decision process".
- Buyer_decision_process sameAs Q838126.
- Buyer_decision_process sameAs Kaufentscheidung.
- Buyer_decision_process sameAs Vásárlási_döntés.
- Buyer_decision_process sameAs Decisão_de_compra.
- Buyer_decision_process sameAs m.03wgfs.
- Buyer_decision_process sameAs Proces_odločanja_potrošnika.
- Buyer_decision_process sameAs Q838126.
- Buyer_decision_process wasDerivedFrom Buyer_decision_process?oldid=698136208.
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- Buyer_decision_process isPrimaryTopicOf Buyer_decision_process.