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- Brandjacking abstract "Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'hijacking', and has been used since at least 2007 when it appeared in Business Week referencing the term used in a publication by the firm MarkMonitor (MarkMonitor and its PR firm, the Zeno Group, coined the phrase; MarkMonitor registered the trademark, BrandJacking Index®, but left brandjacking as a term for use in the public domain). The tactic is often associated with use of individual and corporate identities on social media or Web 2.0 sites, as described in Quentin Langley's 2014 book Brandjack, and may be used alongside more conventional (offline) campaign activities.While similar to cybersquatting, identity theft or phishing in nature and in possible tactics, brandjacking is usually particular to a politician, celebrity or business and more indirect in its nature. A brandjacker may attempt to use the reputation of its target for selfish reasons or seek to damage the reputation of its target for hostile, malicious or for political or campaigning reasons. These reasons may not be directly financial, but the effects on the original brand-holder may often include financial loss - for example, negative publicity may result in the termination of a celebrity's sponsorship deal, or, for a corporation, potentially lead to lost sales or a reduced share price.".
- Brandjacking wikiPageExternalLink ?p=1240.
- Brandjacking wikiPageID "26594253".
- Brandjacking wikiPageLength "9727".
- Brandjacking wikiPageOutDegree "42".
- Brandjacking wikiPageRevisionID "653386722".
- Brandjacking wikiPageWikiLink BP.
- Brandjacking wikiPageWikiLink Barack_Obama.
- Brandjacking wikiPageWikiLink Barbie.
- Brandjacking wikiPageWikiLink Bloomberg_Businessweek.
- Brandjacking wikiPageWikiLink Brand_equity.
- Brandjacking wikiPageWikiLink Category:Cybercrime.
- Brandjacking wikiPageWikiLink Category:Marketing.
- Brandjacking wikiPageWikiLink Coca-Cola.
- Brandjacking wikiPageWikiLink Croydon.
- Brandjacking wikiPageWikiLink Cybersquatting.
- Brandjacking wikiPageWikiLink Deepwater_Horizon_oil_spill.
- Brandjacking wikiPageWikiLink ExxonMobil.
- Brandjacking wikiPageWikiLink Facebook.
- Brandjacking wikiPageWikiLink Fake_blog.
- Brandjacking wikiPageWikiLink Gill_Sans.
- Brandjacking wikiPageWikiLink Greenpeace.
- Brandjacking wikiPageWikiLink Hacker_(computer_security).
- Brandjacking wikiPageWikiLink Identity_theft.
- Brandjacking wikiPageWikiLink Indonesia.
- Brandjacking wikiPageWikiLink Kit_Kat.
- Brandjacking wikiPageWikiLink MarkMonitor.
- Brandjacking wikiPageWikiLink Mattel.
- Brandjacking wikiPageWikiLink Nestlé.
- Brandjacking wikiPageWikiLink Niche_(company).
- Brandjacking wikiPageWikiLink Orangutan.
- Brandjacking wikiPageWikiLink Oxfam.
- Brandjacking wikiPageWikiLink Oxfam_Novib.
- Brandjacking wikiPageWikiLink Phishing.
- Brandjacking wikiPageWikiLink Sarah_Palin.
- Brandjacking wikiPageWikiLink Social_media.
- Brandjacking wikiPageWikiLink Starbucks.
- Brandjacking wikiPageWikiLink Streisand_effect.
- Brandjacking wikiPageWikiLink Subvertising.
- Brandjacking wikiPageWikiLink Twitter.
- Brandjacking wikiPageWikiLink Vimeo.
- Brandjacking wikiPageWikiLink Web_2.0.
- Brandjacking wikiPageWikiLink Wikt:hijacking.
- Brandjacking wikiPageWikiLink YouTube.
- Brandjacking wikiPageWikiLinkText "Brandjacking".
- Brandjacking wikiPageWikiLinkText "brandjacking".
- Brandjacking wikiPageUsesTemplate Template:Reflist.
- Brandjacking subject Category:Cybercrime.
- Brandjacking subject Category:Marketing.
- Brandjacking hypernym Activity.
- Brandjacking type Sport.
- Brandjacking comment "Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity.".
- Brandjacking label "Brandjacking".
- Brandjacking sameAs Q4956715.
- Brandjacking sameAs سرقة_العلامة_التجارية.
- Brandjacking sameAs Brandjacking.
- Brandjacking sameAs m.0bhb3q5.
- Brandjacking sameAs Q4956715.
- Brandjacking sameAs 品牌劫持.
- Brandjacking wasDerivedFrom Brandjacking?oldid=653386722.
- Brandjacking isPrimaryTopicOf Brandjacking.