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- Brand_elections abstract "Brand Elections is an annual marketing research study conducted by Bullseye Communications and MEMRB Pakistan. The research aims to identify the top brands operating in numerous Pakistani industries by polling a section of the society as a sample on different measures of brand impact.ResearchIt is a representative sample based survey which aims to ascertain the power of brands for the urban population of Pakistan. From the consumer’s standpoint, it is an attempt to create a genuine marketing industry barometer for brands which is powered by the Consumer Multimedia Index initiative, a research project being carried out by the Pakistani Advertisers Society.The Brand Elections research covers 10,000 respondents across all socioeconomic classes through 50 urban cities of Pakistan. Over 3500 brands are featured in the study, belonging to 50+ industry product and service categories. The study identifies Overall 100 Top Brands, Top 10 Brands by 50+ Categories, Top 20 Brands by Target Audience, and Top 10 Brands by Region.MethodologyThe Brand Elections Project is built on Consumer Multimedia Index (CMi) which aims to become the Pakistani marketing industry’s ‘common currency’ with regards to statistical research. The imperatives of this study include universe representation, reliability of results, quality assurance mechanisms and wide information coverage.Elections Geographical CoverageThe research is limited to Urban Pakistan where a population proportionate sample of 10,000 respondents has been ascertained from 50 Cities (15 Key and 35 Rest of Urban).Voters ProfileBoth Males & Females aged 12+ belonging to all Socio-Economic Classes are covered in the survey to vote for their favorite brands. The sample is designed to match the universe characteristics by gender, age, SEC and geographical proportions in order to make the results nationally representative in all aspects.About CandidatesApproximately 3,500 brands of 50+ product categories took part in the process. The researchers behind the project claim that the selection of categories was aimed to ensure that it represents all walks of life. These 50+ categories represent the following broad areas in order to cover the entire spectrum of consumer interaction with various brands•\tCommunication•\tDurables•\tFinancial •\tFood-Drinks•\tFood-Household •\tFood-Impulsive•\tHousehold Care •\tPersonal Care•\tTransportationVoting & Scoring ProcessA ranking mechanism is developed to ascertain winners within each category and across the entire industry which were benchmarked on international best practices for consumer polls on brands. This ranking mechanism was based on four key measures: Share of Heart, Share of Mind, Share of Repertoire, and Category Penetration.".
- Brand_elections wikiPageExternalLink brand-elections-2010.
- Brand_elections wikiPageID "27983913".
- Brand_elections wikiPageLength "3606".
- Brand_elections wikiPageOutDegree "17".
- Brand_elections wikiPageRevisionID "647278566".
- Brand_elections wikiPageWikiLink Benchmarking.
- Brand_elections wikiPageWikiLink Brand.
- Brand_elections wikiPageWikiLink Category:Market_research.
- Brand_elections wikiPageWikiLink Consumer.
- Brand_elections wikiPageWikiLink Currency_union.
- Brand_elections wikiPageWikiLink Gender.
- Brand_elections wikiPageWikiLink Marketing.
- Brand_elections wikiPageWikiLink Marketing_research.
- Brand_elections wikiPageWikiLink Opinion_poll.
- Brand_elections wikiPageWikiLink Pakistan.
- Brand_elections wikiPageWikiLink Product_(business).
- Brand_elections wikiPageWikiLink Quality_assurance.
- Brand_elections wikiPageWikiLink Ranking.
- Brand_elections wikiPageWikiLink Research.
- Brand_elections wikiPageWikiLink Respondent.
- Brand_elections wikiPageWikiLink Sampling_(statistics).
- Brand_elections wikiPageWikiLink Social_class.
- Brand_elections wikiPageUsesTemplate Template:Citation_needed.
- Brand_elections wikiPageUsesTemplate Template:Orphan.
- Brand_elections wikiPageUsesTemplate Template:Reflist.
- Brand_elections subject Category:Market_research.
- Brand_elections hypernym Study.
- Brand_elections type Book.
- Brand_elections type Method.
- Brand_elections comment "Brand Elections is an annual marketing research study conducted by Bullseye Communications and MEMRB Pakistan. The research aims to identify the top brands operating in numerous Pakistani industries by polling a section of the society as a sample on different measures of brand impact.ResearchIt is a representative sample based survey which aims to ascertain the power of brands for the urban population of Pakistan.".
- Brand_elections label "Brand elections".
- Brand_elections sameAs Q4956572.
- Brand_elections sameAs m.0ch2qll.
- Brand_elections sameAs Q4956572.
- Brand_elections wasDerivedFrom Brand_elections?oldid=647278566.
- Brand_elections isPrimaryTopicOf Brand_elections.