Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Brand_community> ?p ?o }
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- Brand_community abstract "A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. Brand communities are characterized in shared consciousness, rituals and traditions, and a sense of moral responsibility.The term \"brand community\" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, Minnesota. In a 2001 article titled \"Brand community\", published in the Journal of Consumer Research (SSCI), they defined the concept as \"a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand.\" This 2001 paper has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited papers in the field of economics and business.In the advertising and marketing world, “brand community” has become a term used to encompass a brand’s customers, fans and advocates. Having a strong and loyal brand community can turn a small brand into a success if it is nurtured and appreciated properly. Ad agency, Blade Creative Branding writes, “The people out in the marketplace who embrace the values of the brand, as customers and/or purchase influencers, are the brand's true \"owners\".” This philosophy has become especially popular with marketers creating and working on social media campaigns with easier interaction and more opportunities to tap into the brand community to leverage the brand.Many brands provide examples of brand communities. In computers and electronics: Apple Inc. (Macintosh, iPod, iPhone), Holga and LOMO cameras, and Palm and Pocket PC Ultra-Mobile PCs. In vehicles: Ford Bronco, Jeep, Miata, Mini Cooper, Saab, Saturn and Subaru automobiles, and Royal Enfield and Harley-Davidson motorcycles. In toys: Barbie and Lego.".
- Brand_community wikiPageExternalLink publications.cfm.
- Brand_community wikiPageExternalLink who-owns-your-brand.php.
- Brand_community wikiPageExternalLink sb2003016_2946.htm.
- Brand_community wikiPageExternalLink 5-reasons-why-brands-should-engage-with-existing-communities.
- Brand_community wikiPageExternalLink building-brand-communities.
- Brand_community wikiPageExternalLink bcmarketingwp2.pdf.
- Brand_community wikiPageID "7408997".
- Brand_community wikiPageLength "5231".
- Brand_community wikiPageOutDegree "33".
- Brand_community wikiPageRevisionID "586648944".
- Brand_community wikiPageWikiLink Apple_Inc..
- Brand_community wikiPageWikiLink Barbie.
- Brand_community wikiPageWikiLink Brand.
- Brand_community wikiPageWikiLink Business.
- Brand_community wikiPageWikiLink Category:Brand_management.
- Brand_community wikiPageWikiLink Category:Customer_experience_management.
- Brand_community wikiPageWikiLink Community.
- Brand_community wikiPageWikiLink Consumer_behaviour.
- Brand_community wikiPageWikiLink Culture.
- Brand_community wikiPageWikiLink Economics.
- Brand_community wikiPageWikiLink Ford_Bronco.
- Brand_community wikiPageWikiLink Harley-Davidson.
- Brand_community wikiPageWikiLink Holga.
- Brand_community wikiPageWikiLink IPhone.
- Brand_community wikiPageWikiLink IPod.
- Brand_community wikiPageWikiLink Identity_(social_science).
- Brand_community wikiPageWikiLink Jeep.
- Brand_community wikiPageWikiLink LOMO.
- Brand_community wikiPageWikiLink Lego.
- Brand_community wikiPageWikiLink Macintosh.
- Brand_community wikiPageWikiLink Marketing.
- Brand_community wikiPageWikiLink Mazda_MX-5.
- Brand_community wikiPageWikiLink Mini.
- Brand_community wikiPageWikiLink Palm_(PDA).
- Brand_community wikiPageWikiLink Pocket_PC.
- Brand_community wikiPageWikiLink Product_(business).
- Brand_community wikiPageWikiLink Royal_Enfield.
- Brand_community wikiPageWikiLink Saab_Automobile.
- Brand_community wikiPageWikiLink Saturn_Corporation.
- Brand_community wikiPageWikiLink Subaru.
- Brand_community wikiPageWikiLink Thomson_Scientific.
- Brand_community wikiPageWikiLink Ultra-mobile_PC.
- Brand_community wikiPageWikiLinkText "Brand community".
- Brand_community wikiPageWikiLinkText "brand community".
- Brand_community wikiPageWikiLinkText "loyal following".
- Brand_community wikiPageUsesTemplate Template:Citation_needed.
- Brand_community wikiPageUsesTemplate Template:Clarify.
- Brand_community subject Category:Brand_management.
- Brand_community subject Category:Customer_experience_management.
- Brand_community hypernym Community.
- Brand_community type Settlement.
- Brand_community type Brand.
- Brand_community type Buzzword.
- Brand_community comment "A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers.".
- Brand_community label "Brand community".
- Brand_community sameAs Q2989307.
- Brand_community sameAs Communauté_de_marque.
- Brand_community sameAs m.0260sx6.
- Brand_community sameAs Q2989307.
- Brand_community wasDerivedFrom Brand_community?oldid=586648944.
- Brand_community isPrimaryTopicOf Brand_community.