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- Brand_aversion abstract "Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches.Psychologically, the reasons for brand aversion have been explained by the attachment-aversion model using the same three dimensions (\"3 Es\") that characterize a product:enticing/annoying the selfenabling/disabling the self andenriching/impoverishing the self (benefits/liabilities).The more annoying/disabling/impoverishing a brand \"feels\", the more aversion will be produced and vice versa. As is the case with all brands, the conceived qualities need neither correspond to real assets nor shortcomings.".
- Brand_aversion wikiPageID "12895662".
- Brand_aversion wikiPageLength "1730".
- Brand_aversion wikiPageOutDegree "15".
- Brand_aversion wikiPageRevisionID "690268530".
- Brand_aversion wikiPageWikiLink Brand.
- Brand_aversion wikiPageWikiLink Brand_architecture.
- Brand_aversion wikiPageWikiLink Brand_equity.
- Brand_aversion wikiPageWikiLink Brand_loyalty.
- Brand_aversion wikiPageWikiLink Brand_management.
- Brand_aversion wikiPageWikiLink Category:Behaviorism.
- Brand_aversion wikiPageWikiLink Category:Brand_management.
- Brand_aversion wikiPageWikiLink Customer_engagement.
- Brand_aversion wikiPageWikiLink Employer_branding.
- Brand_aversion wikiPageWikiLink Evangelism_marketing.
- Brand_aversion wikiPageWikiLink Marketing.
- Brand_aversion wikiPageWikiLink Product_launch.
- Brand_aversion wikiPageWikiLink Product_recall.
- Brand_aversion wikiPageWikiLink Semiotics.
- Brand_aversion wikiPageWikiLink Taste_aversion.
- Brand_aversion wikiPageWikiLinkText "Brand aversion".
- Brand_aversion wikiPageWikiLinkText "aversion".
- Brand_aversion wikiPageWikiLinkText "dislikes a brand’s".
- Brand_aversion wikiPageUsesTemplate Template:Marketing-stub.
- Brand_aversion wikiPageUsesTemplate Template:Reflist.
- Brand_aversion subject Category:Behaviorism.
- Brand_aversion subject Category:Brand_management.
- Brand_aversion hypernym Antonym.
- Brand_aversion type School.
- Brand_aversion type Brand.
- Brand_aversion type Concept.
- Brand_aversion type School.
- Brand_aversion type Theory.
- Brand_aversion comment "Brand aversion is an antonym of brand loyalty.".
- Brand_aversion label "Brand aversion".
- Brand_aversion sameAs Q4956564.
- Brand_aversion sameAs m.02xbgkc.
- Brand_aversion sameAs Q4956564.
- Brand_aversion wasDerivedFrom Brand_aversion?oldid=690268530.
- Brand_aversion isPrimaryTopicOf Brand_aversion.