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- Brand_architecture abstract "Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about Brand Architecture are concerned with how to manage a parent brand, and a family of sub-brands - Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace.".
- Brand_architecture wikiPageID "3298487".
- Brand_architecture wikiPageLength "7683".
- Brand_architecture wikiPageOutDegree "50".
- Brand_architecture wikiPageRevisionID "703000018".
- Brand_architecture wikiPageWikiLink Architect.
- Brand_architecture wikiPageWikiLink Architects_Registration_Board.
- Brand_architecture wikiPageWikiLink Aspirational_brand.
- Brand_architecture wikiPageWikiLink Brand.
- Brand_architecture wikiPageWikiLink Brand_Publicity.
- Brand_architecture wikiPageWikiLink Brand_aversion.
- Brand_architecture wikiPageWikiLink Brand_community.
- Brand_architecture wikiPageWikiLink Brand_engagement.
- Brand_architecture wikiPageWikiLink Brand_implementation.
- Brand_architecture wikiPageWikiLink Brand_language.
- Brand_architecture wikiPageWikiLink Brand_loyalty.
- Brand_architecture wikiPageWikiLink Brand_management.
- Brand_architecture wikiPageWikiLink Brand_relationship.
- Brand_architecture wikiPageWikiLink Brand_valuation.
- Brand_architecture wikiPageWikiLink Cadbury_Dairy_Milk.
- Brand_architecture wikiPageWikiLink Category:Brand_management.
- Brand_architecture wikiPageWikiLink Category:Branding_companies.
- Brand_architecture wikiPageWikiLink Category:Brands.
- Brand_architecture wikiPageWikiLink Category:Communication_design.
- Brand_architecture wikiPageWikiLink Category:Graphic_design.
- Brand_architecture wikiPageWikiLink Corporate_branding.
- Brand_architecture wikiPageWikiLink Dove_(toiletries).
- Brand_architecture wikiPageWikiLink Heinz.
- Brand_architecture wikiPageWikiLink Individual_branding.
- Brand_architecture wikiPageWikiLink Kit_Kat.
- Brand_architecture wikiPageWikiLink Marketing_mix_modeling.
- Brand_architecture wikiPageWikiLink Nestlé.
- Brand_architecture wikiPageWikiLink Pampers.
- Brand_architecture wikiPageWikiLink Personal_branding.
- Brand_architecture wikiPageWikiLink PlayStation.
- Brand_architecture wikiPageWikiLink Procter_&_Gamble.
- Brand_architecture wikiPageWikiLink Ralph_Lauren.
- Brand_architecture wikiPageWikiLink Return_on_marketing_investment.
- Brand_architecture wikiPageWikiLink Sony.
- Brand_architecture wikiPageWikiLink Umbrella_brand.
- Brand_architecture wikiPageWikiLink Unilever.
- Brand_architecture wikiPageWikiLink Virgin_Group.
- Brand_architecture wikiPageWikiLink Virgin_Trains.
- Brand_architecture wikiPageWikiLinkText "Brand architecture".
- Brand_architecture wikiPageWikiLinkText "brand architecture".
- Brand_architecture wikiPageWikiLinkText "sub-brand".
- Brand_architecture wikiPageUsesTemplate Template:Brand_Management.
- Brand_architecture wikiPageUsesTemplate Template:Div_col.
- Brand_architecture wikiPageUsesTemplate Template:Div_col_end.
- Brand_architecture subject Category:Brand_management.
- Brand_architecture subject Category:Branding_companies.
- Brand_architecture subject Category:Brands.
- Brand_architecture subject Category:Communication_design.
- Brand_architecture subject Category:Graphic_design.
- Brand_architecture hypernym Structure.
- Brand_architecture type Building.
- Brand_architecture type Company.
- Brand_architecture type Brand.
- Brand_architecture type Company.
- Brand_architecture type Redirect.
- Brand_architecture comment "Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.".
- Brand_architecture label "Brand architecture".
- Brand_architecture sameAs Q17004055.
- Brand_architecture sameAs m.09436g.
- Brand_architecture sameAs Архитектура_бренда.
- Brand_architecture sameAs Q17004055.
- Brand_architecture wasDerivedFrom Brand_architecture?oldid=703000018.
- Brand_architecture isPrimaryTopicOf Brand_architecture.