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- Bernice_Fitz-Gibbon abstract "Bernice Bowles \"Fitz\" Fitz-Gibbon (1894–February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York.Fitz-Gibbon was born in Waunakee, Wisconsin and grew up on a farm. She earned a degree from University of Wisconsin–Madison, then worked at small newspapers before taking a position at Marshall Field's. She moved to New York City in 1926 to work on the Macy's account, where she penned the tagline \"It's smart to be thrifty.\" While working at Gimbel's from 1940 to 1954, she wrote \"Nobody, but nobody, undersells Gimbels.\" Her husband died in 1951. She continued her ascendancy and got into a notable feud with author Sloan Wilson over women in the workplace. After receiving numerous industry awards and starting her own firm, Fitz-Gibbon retired to Madison, Wisconsin in 1976. She died in Onalaska, Wisconsin.".
- Bernice_Fitz-Gibbon birthDate "1894".
- Bernice_Fitz-Gibbon birthYear "1894".
- Bernice_Fitz-Gibbon deathDate "1982".
- Bernice_Fitz-Gibbon deathYear "1982".
- Bernice_Fitz-Gibbon wikiPageExternalLink people062.html.
- Bernice_Fitz-Gibbon wikiPageExternalLink 2nd_assignment.
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- Bernice_Fitz-Gibbon wikiPageRevisionID "659973523".
- Bernice_Fitz-Gibbon wikiPageWikiLink Advertising.
- Bernice_Fitz-Gibbon wikiPageWikiLink Advertising_Age.
- Bernice_Fitz-Gibbon wikiPageWikiLink American_Advertising_Federation_Hall_of_Fame.
- Bernice_Fitz-Gibbon wikiPageWikiLink Category:1894_births.
- Bernice_Fitz-Gibbon wikiPageWikiLink Category:1982_deaths.
- Bernice_Fitz-Gibbon wikiPageWikiLink Category:Businesspeople_in_advertising.
- Bernice_Fitz-Gibbon wikiPageWikiLink Gimbels.
- Bernice_Fitz-Gibbon wikiPageWikiLink Macys.
- Bernice_Fitz-Gibbon wikiPageWikiLink Madison,_Wisconsin.
- Bernice_Fitz-Gibbon wikiPageWikiLink Marshall_Fields.
- Bernice_Fitz-Gibbon wikiPageWikiLink New_York_City.
- Bernice_Fitz-Gibbon wikiPageWikiLink Onalaska,_Wisconsin.
- Bernice_Fitz-Gibbon wikiPageWikiLink Retail.
- Bernice_Fitz-Gibbon wikiPageWikiLink Sloan_Wilson.
- Bernice_Fitz-Gibbon wikiPageWikiLink Tagline.
- Bernice_Fitz-Gibbon wikiPageWikiLink United_States.
- Bernice_Fitz-Gibbon wikiPageWikiLink University_of_Wisconsin–Madison.
- Bernice_Fitz-Gibbon wikiPageWikiLink Wanamakers.
- Bernice_Fitz-Gibbon wikiPageWikiLink Waunakee,_Wisconsin.
- Bernice_Fitz-Gibbon wikiPageWikiLinkText "Bernice Fitz-Gibbon".
- Bernice_Fitz-Gibbon dateOfBirth "1894".
- Bernice_Fitz-Gibbon dateOfDeath "1982".
- Bernice_Fitz-Gibbon name "Fitz-Gibbon, Bernice".
- Bernice_Fitz-Gibbon shortDescription "American businessman".
- Bernice_Fitz-Gibbon wikiPageUsesTemplate Template:1890s-US-business-bio-stub.
- Bernice_Fitz-Gibbon wikiPageUsesTemplate Template:Authority_control.
- Bernice_Fitz-Gibbon wikiPageUsesTemplate Template:Persondata.
- Bernice_Fitz-Gibbon wikiPageUsesTemplate Template:Refimprove.
- Bernice_Fitz-Gibbon wikiPageUsesTemplate Template:Reflist.
- Bernice_Fitz-Gibbon description "American businessman".
- Bernice_Fitz-Gibbon description "American businessman".
- Bernice_Fitz-Gibbon subject Category:1894_births.
- Bernice_Fitz-Gibbon subject Category:1982_deaths.
- Bernice_Fitz-Gibbon subject Category:Businesspeople_in_advertising.
- Bernice_Fitz-Gibbon hypernym Executive.
- Bernice_Fitz-Gibbon type Agent.
- Bernice_Fitz-Gibbon type Person.
- Bernice_Fitz-Gibbon type Person.
- Bernice_Fitz-Gibbon type Agent.
- Bernice_Fitz-Gibbon type NaturalPerson.
- Bernice_Fitz-Gibbon type Thing.
- Bernice_Fitz-Gibbon type Q215627.
- Bernice_Fitz-Gibbon type Q5.
- Bernice_Fitz-Gibbon type Person.
- Bernice_Fitz-Gibbon comment "Bernice Bowles \"Fitz\" Fitz-Gibbon (1894–February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York.Fitz-Gibbon was born in Waunakee, Wisconsin and grew up on a farm.".
- Bernice_Fitz-Gibbon label "Bernice Fitz-Gibbon".
- Bernice_Fitz-Gibbon sameAs Q4894284.
- Bernice_Fitz-Gibbon sameAs m.02qf08s.
- Bernice_Fitz-Gibbon sameAs Q4894284.
- Bernice_Fitz-Gibbon wasDerivedFrom Bernice_Fitz-Gibbon?oldid=659973523.
- Bernice_Fitz-Gibbon givenName "Bernice".
- Bernice_Fitz-Gibbon isPrimaryTopicOf Bernice_Fitz-Gibbon.
- Bernice_Fitz-Gibbon name "Bernice Fitz-Gibbon".
- Bernice_Fitz-Gibbon name "Fitz-Gibbon, Bernice".
- Bernice_Fitz-Gibbon surname "Fitz-Gibbon".