Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Banner_blindness> ?p ?o }
Showing triples 1 to 48 of
48
with 100 triples per page.
- Banner_blindness abstract "Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise. The term \"banner blindness\" was coined by Benway and Lane as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website. The information that was overlooked included both external advertisement banners and internal navigational banners, e.g. quick links. The placement of the banners on a web page had little effect on whether or not the subjects noticed them. The result of the study contradicted the popular web design guideline that larger, colourful and animated elements on a website are more likely to be seen by users.However, in an experiment by Bayles the results showed that users generally noticed web banners. This was proven by eye-tracking tests and other means. The experiment concentrated on how users perceived a single web page and what they could recognise and recall of it afterwards. It has been argued that experiments like this without real-world tasks have poor methodology, and produce poor results. Other eye-tracking tests showed different results.Pagendarm and Schaumburg argued that a possible explanation for the banner blindness phenomenon lay in the way users interacted with websites. Users tend to either search for specific information or aimlessly browse from one page to the next. Users have constructed web related cognitive schemata for different tasks on the web. This hypothesis was also suggested by Norman. When searching for specific information on a website, users focus only on the parts of the page where they assume the relevant information will be, small text and hyperlinks. Large, colourful or animated banners and other graphics are in this case ignored. Usability tests that compared the perception of banners between groups of subjects searching for specific information and subjects aimlessly browsing seem to support this theory.".
- Banner_blindness thumbnail Standard_web_banner_ad_sizes.svg?width=300.
- Banner_blindness wikiPageID "1181555".
- Banner_blindness wikiPageLength "3832".
- Banner_blindness wikiPageOutDegree "15".
- Banner_blindness wikiPageRevisionID "686029839".
- Banner_blindness wikiPageWikiLink Category:Advertising_terminology.
- Banner_blindness wikiPageWikiLink Category:Usability.
- Banner_blindness wikiPageWikiLink Classical_conditioning.
- Banner_blindness wikiPageWikiLink Click-through_rate.
- Banner_blindness wikiPageWikiLink Habituation.
- Banner_blindness wikiPageWikiLink Inattentional_blindness.
- Banner_blindness wikiPageWikiLink Outline_of_human–computer_interaction.
- Banner_blindness wikiPageWikiLink Usability.
- Banner_blindness wikiPageWikiLink Usability_testing.
- Banner_blindness wikiPageWikiLink View-through_rate.
- Banner_blindness wikiPageWikiLink Web_banner.
- Banner_blindness wikiPageWikiLink Web_design.
- Banner_blindness wikiPageWikiLink Website.
- Banner_blindness wikiPageWikiLink File:Standard_web_banner_ad_sizes.svg.
- Banner_blindness wikiPageWikiLinkText "Banner blindness".
- Banner_blindness wikiPageWikiLinkText "banner blindness".
- Banner_blindness wikiPageUsesTemplate Template:Citation_needed.
- Banner_blindness wikiPageUsesTemplate Template:Col-begin.
- Banner_blindness wikiPageUsesTemplate Template:Col-break.
- Banner_blindness wikiPageUsesTemplate Template:Col-end.
- Banner_blindness wikiPageUsesTemplate Template:Nb10.
- Banner_blindness wikiPageUsesTemplate Template:Reflist.
- Banner_blindness subject Category:Advertising_terminology.
- Banner_blindness subject Category:Usability.
- Banner_blindness hypernym Phenomenon.
- Banner_blindness type Disease.
- Banner_blindness type Redirect.
- Banner_blindness comment "Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise. The term \"banner blindness\" was coined by Benway and Lane as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website.".
- Banner_blindness label "Banner blindness".
- Banner_blindness sameAs Q1067778.
- Banner_blindness sameAs Banner_blindness.
- Banner_blindness sameAs עיוורון_כרזות.
- Banner_blindness sameAs 광고_맹목.
- Banner_blindness sameAs Банерско_слепило.
- Banner_blindness sameAs Banner_blindness.
- Banner_blindness sameAs Cegueira_de_faixa.
- Banner_blindness sameAs m.04f3cy.
- Banner_blindness sameAs Баннерная_слепота.
- Banner_blindness sameAs Q1067778.
- Banner_blindness wasDerivedFrom Banner_blindness?oldid=686029839.
- Banner_blindness depiction Standard_web_banner_ad_sizes.svg.
- Banner_blindness isPrimaryTopicOf Banner_blindness.