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- Attitude-toward-the-ad_models abstract "Attitude toward the ad is defined as \"a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion.\" After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other measures of advertising effectiveness become a main study stream.In the causal relationship, Aad usually acts a moderator, and it influences on brand attitude (Ab) and intention to purchase the brand (purchase intention, PI). Based on conceptual and empirical research on Aad, four alternative models of attitude toward the ad are postulated.".
- Attitude-toward-the-ad_models wikiPageID "29403995".
- Attitude-toward-the-ad_models wikiPageLength "7224".
- Attitude-toward-the-ad_models wikiPageOutDegree "5".
- Attitude-toward-the-ad_models wikiPageRevisionID "617873817".
- Attitude-toward-the-ad_models wikiPageWikiLink Advertising.
- Attitude-toward-the-ad_models wikiPageWikiLink Brand_awareness.
- Attitude-toward-the-ad_models wikiPageWikiLink Category:Advertising.
- Attitude-toward-the-ad_models wikiPageWikiLink Causality.
- Attitude-toward-the-ad_models wikiPageWikiLink Instinct.
- Attitude-toward-the-ad_models wikiPageWikiLinkText "Attitude-toward-the-ad models".
- Attitude-toward-the-ad_models wikiPageUsesTemplate Template:Essay_like.
- Attitude-toward-the-ad_models wikiPageUsesTemplate Template:Multiple_issues.
- Attitude-toward-the-ad_models wikiPageUsesTemplate Template:Reflist.
- Attitude-toward-the-ad_models wikiPageUsesTemplate Template:Technical.
- Attitude-toward-the-ad_models subject Category:Advertising.
- Attitude-toward-the-ad_models comment "Attitude toward the ad is defined as \"a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion.\" After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other measures of advertising effectiveness become a main study stream.In the causal relationship, Aad usually acts a moderator, and it influences on brand attitude (Ab) and intention to purchase the brand (purchase intention, PI). ".
- Attitude-toward-the-ad_models label "Attitude-toward-the-ad models".
- Attitude-toward-the-ad_models sameAs Q4818529.
- Attitude-toward-the-ad_models sameAs m.0ds178r.
- Attitude-toward-the-ad_models sameAs Q4818529.
- Attitude-toward-the-ad_models wasDerivedFrom Attitude-toward-the-ad_models?oldid=617873817.
- Attitude-toward-the-ad_models isPrimaryTopicOf Attitude-toward-the-ad_models.