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- Aspirational_brand abstract "In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities.An important characteristic of an aspirational product is that the part of its exposure audience that is at present economically unable to purchase it, thinks of itself as having a fair probability of at a certain point in the future being able to do so. This part of the exposure audience is referred to as the aspirational audience, whereas the part of the exposure audience that already can afford the product is called the consumption audience. Consumption audience and aspirational audience together form the aspirational product's target audience, which typically represents 30%-60% of the exposure audienceWeak aspirational brands have target audiences that are almost as large as their exposure audiences (e.g. mp3 player brands), and are therefore slowly becoming commodity brands, e.g. brands with consumption audiences that coincide with the exposure audience (and therefore, brands without an aspiring audience).As a general rule, an aspirational brand and its products can command a price premium in the marketplace over a commodity brand. This ability can to a large extent be explained by the consumer's need for invidious consumption for which he is willing to pay a premium. The smaller the size of the product's target audience compared to the exposure audience, the more the product satisfies this need, and the higher the premium that such a consumer is prepared to pay.The larger the ratio of aspirational to consumption consumers in the target audience, the higher the brand's premium, e.g. Maybach cars. To keep the premium level of a brand high, the consumption portion of the audience should not exceed 30% of the aspirational audience.".
- Aspirational_brand wikiPageExternalLink bp-disingenuously-branding-beyond-petroleum-backfires.
- Aspirational_brand wikiPageExternalLink Consumer-goods-marketing.
- Aspirational_brand wikiPageID "4122370".
- Aspirational_brand wikiPageLength "4375".
- Aspirational_brand wikiPageOutDegree "13".
- Aspirational_brand wikiPageRevisionID "627223666".
- Aspirational_brand wikiPageWikiLink Brand.
- Aspirational_brand wikiPageWikiLink Category:Brand_management.
- Aspirational_brand wikiPageWikiLink Category:Branding_companies.
- Aspirational_brand wikiPageWikiLink Category:Marketing.
- Aspirational_brand wikiPageWikiLink Commodity.
- Aspirational_brand wikiPageWikiLink Conspicuous_consumption.
- Aspirational_brand wikiPageWikiLink Consumption_audience.
- Aspirational_brand wikiPageWikiLink Deepwater_Horizon_oil_spill.
- Aspirational_brand wikiPageWikiLink Marketing.
- Aspirational_brand wikiPageWikiLink Maybach.
- Aspirational_brand wikiPageWikiLink Pricing.
- Aspirational_brand wikiPageWikiLink Product_(business).
- Aspirational_brand wikiPageWikiLink Target_audience.
- Aspirational_brand wikiPageWikiLinkText "Aspirational brand".
- Aspirational_brand wikiPageWikiLinkText "aspirational brand".
- Aspirational_brand wikiPageWikiLinkText "aspirational goods".
- Aspirational_brand wikiPageWikiLinkText "aspirational image".
- Aspirational_brand wikiPageWikiLinkText "aspirational".
- Aspirational_brand wikiPageWikiLinkText "brand".
- Aspirational_brand wikiPageUsesTemplate Template:Essay.
- Aspirational_brand wikiPageUsesTemplate Template:Fact.
- Aspirational_brand wikiPageUsesTemplate Template:Marketing.
- Aspirational_brand wikiPageUsesTemplate Template:Refimprove.
- Aspirational_brand wikiPageUsesTemplate Template:Reflist.
- Aspirational_brand subject Category:Brand_management.
- Aspirational_brand subject Category:Branding_companies.
- Aspirational_brand subject Category:Marketing.
- Aspirational_brand type Company.
- Aspirational_brand type Brand.
- Aspirational_brand type Company.
- Aspirational_brand type Redirect.
- Aspirational_brand comment "In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economical reasons cannot.".
- Aspirational_brand label "Aspirational brand".
- Aspirational_brand sameAs Q2310152.
- Aspirational_brand sameAs Aspirationeel_merk.
- Aspirational_brand sameAs m.0bk8bd.
- Aspirational_brand sameAs Q2310152.
- Aspirational_brand wasDerivedFrom Aspirational_brand?oldid=627223666.
- Aspirational_brand isPrimaryTopicOf Aspirational_brand.