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- Alphanumeric_brand_names abstract "Alphanumeric brand names are composed of letters and numbers. Examples include 7up, Saks Fifth Ave, Audi A4, Canon A75. They may serve as abbreviations (e.g., 3M), indicate model extensions (iPhone 2,3,4,5), symbolize physical product attributes (the v-shaped V8 engine), incorporate technical attributes (AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501).Gunasti and Ross (2010) define two dimensions of alphanumeric brand names: Link and Alignability as shown in the below table. Link refers to the connection between the brand name and a specific product feature or the product as a whole; whereas alignability is about whether the preferences for a product can be aligned with the numbers included in the brand names in an ascending or descending trend.Kara, Gunasti and Ross (2015) delineated the number and letter components of alphanumeric brands and observed that for new brand extensions firms can either change the letters or numbers of their parent brand names. Altering the number components of brand names (e.g., Audi A3 vs. A4 vs. A6 vs. A8) led to more favorable consumer reactions compared to changing the letter components (e.g., Mercedes C350 vs. E350 vs. S350).In a recent study, Gunasti and Ozcan (2015) further categorized alphanumeric brand names as round vs. non-round. Authors showed that use of round numbers in brand names is pervasive because this practice increases the tendency of consumers to perceive products as more complete (including all necessary attributes). For example, labeling an identical product with an S200 brand (round number) as opposed to an S198 or S203 brand can make consumers believe that the product is superior and more well-rounded. Another interesting observation was that presence of competitor alphanumeric brand name (e.g., Garmin 370) can affect consumer choices among the focal brand (e.g., TomTom 350 vs. TomTom360). Gunasti and Devezer (2015) observed that this effect occurs only for competing firms' products.".
- Alphanumeric_brand_names wikiPageID "38633473".
- Alphanumeric_brand_names wikiPageLength "5010".
- Alphanumeric_brand_names wikiPageOutDegree "12".
- Alphanumeric_brand_names wikiPageRevisionID "702399878".
- Alphanumeric_brand_names wikiPageWikiLink 3M.
- Alphanumeric_brand_names wikiPageWikiLink 7_Up.
- Alphanumeric_brand_names wikiPageWikiLink Advanced_Micro_Devices.
- Alphanumeric_brand_names wikiPageWikiLink Alphanumeric.
- Alphanumeric_brand_names wikiPageWikiLink Audi_A4.
- Alphanumeric_brand_names wikiPageWikiLink Brand.
- Alphanumeric_brand_names wikiPageWikiLink Canon_Inc..
- Alphanumeric_brand_names wikiPageWikiLink Category:Brands.
- Alphanumeric_brand_names wikiPageWikiLink Category:Identifiers.
- Alphanumeric_brand_names wikiPageWikiLink IPhone.
- Alphanumeric_brand_names wikiPageWikiLink Levi_Strauss_&_Co..
- Alphanumeric_brand_names wikiPageWikiLink V8_engine.
- Alphanumeric_brand_names wikiPageWikiLinkText "Alphanumeric brand names".
- Alphanumeric_brand_names wikiPageWikiLinkText "alphanumeric brand names".
- Alphanumeric_brand_names wikiPageUsesTemplate Template:Dicdef.
- Alphanumeric_brand_names wikiPageUsesTemplate Template:Reflist.
- Alphanumeric_brand_names subject Category:Brands.
- Alphanumeric_brand_names subject Category:Identifiers.
- Alphanumeric_brand_names type Brand.
- Alphanumeric_brand_names type Identifier.
- Alphanumeric_brand_names type Page.
- Alphanumeric_brand_names comment "Alphanumeric brand names are composed of letters and numbers. Examples include 7up, Saks Fifth Ave, Audi A4, Canon A75.".
- Alphanumeric_brand_names label "Alphanumeric brand names".
- Alphanumeric_brand_names sameAs Q16002664.
- Alphanumeric_brand_names sameAs m.0r8m_8l.
- Alphanumeric_brand_names sameAs Q16002664.
- Alphanumeric_brand_names wasDerivedFrom Alphanumeric_brand_names?oldid=702399878.
- Alphanumeric_brand_names isPrimaryTopicOf Alphanumeric_brand_names.