Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Affinity_marketing> ?p ?o }
Showing triples 1 to 32 of
32
with 100 triples per page.
- Affinity_marketing abstract "Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party. The first academic approach of affinity marketing has been provided by Macchiette and Roy in 1992 and they described this notion as a combination of affinity and the marketing ideas. They defined the word Affinity as \"an individual level of cohesiveness, social bonding, identification and conformity to the norms and standards of a particular reference group\" whereas marketing is described to be the \"expectation of benefit for the individual satisfying consumer wants and needs\". An affinity group is a group which has a solid connection with a considerable number of consumers and which has the possibility to target them in a much easier way than what can be accomplished by way of ordinary marketing process. Affinity groups in which people recognize themselves may be a charitable organization, a football team, the enterprise they work for, a specific company, an organization they belong to… Thus, Affinity group members may be fans, customers, subscribers, staff members…Affinity marketing differs from co-branding. The benefits of co-branding partnerships come from the consequences of the association of multiple companies, whereas the benefits of affinity marketing derive from the mental satisfaction to have profited the affinity group.".
- Affinity_marketing wikiPageID "21071000".
- Affinity_marketing wikiPageLength "10400".
- Affinity_marketing wikiPageOutDegree "19".
- Affinity_marketing wikiPageRevisionID "672107311".
- Affinity_marketing wikiPageWikiLink Affinity_group.
- Affinity_marketing wikiPageWikiLink Category:Types_of_marketing.
- Affinity_marketing wikiPageWikiLink Charitable_organization.
- Affinity_marketing wikiPageWikiLink Hyperlink.
- Affinity_marketing wikiPageWikiLink Icon.
- Affinity_marketing wikiPageWikiLink Marketing.
- Affinity_marketing wikiPageWikiLink Partnership.
- Affinity_marketing wikiPageWikiLinkText "Affinity marketing".
- Affinity_marketing wikiPageWikiLinkText "Affinity_marketing".
- Affinity_marketing wikiPageWikiLinkText "affinity marketing".
- Affinity_marketing wikiPageWikiLinkText "affinity-based marketing".
- Affinity_marketing course "Education Program:University College London/MSIN1003 Information World".
- Affinity_marketing term "2014".
- Affinity_marketing wikiPageUsesTemplate Template:Course_assignment.
- Affinity_marketing wikiPageUsesTemplate Template:Marketing-stub.
- Affinity_marketing wikiPageUsesTemplate Template:Reflist.
- Affinity_marketing subject Category:Types_of_marketing.
- Affinity_marketing hypernym Concept.
- Affinity_marketing type Type.
- Affinity_marketing type Type.
- Affinity_marketing comment "Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party. The first academic approach of affinity marketing has been provided by Macchiette and Roy in 1992 and they described this notion as a combination of affinity and the marketing ideas.".
- Affinity_marketing label "Affinity marketing".
- Affinity_marketing sameAs Q4688983.
- Affinity_marketing sameAs m.05b_dwv.
- Affinity_marketing sameAs Q4688983.
- Affinity_marketing wasDerivedFrom Affinity_marketing?oldid=672107311.
- Affinity_marketing isPrimaryTopicOf Affinity_marketing.