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- Advertising_adstock abstract "Advertising adstock is a term coined by Simon Broadbent to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also known as 'advertising carry-over'. Adstock is an important component of marketing-mix models.Adstock is a model of how response to advertising builds and decays in consumer markets.Advertising tries to expand consumption in two ways; it both reminds and teaches. It reminds in-the-market consumers in order to influence their immediate brand choice and teaches to increase brand awareness and salience, which makes it easier for future advertising to influence brand choice. Adstock is the mathematical manifestation of this behavioral process.The adstock theory hinges on the assumption that exposure to television advertising builds awareness in the minds of the consumers, influencing their purchase decision. Each new exposure to advertising builds awareness and this awareness will be higher if there have been recent exposures and lower if there have not been. In the absence of further exposures adstock eventually decays to negligible levels.Measuring and determining adstock, especially when developing a marketing-mix model is a key component of determining marketing effectiveness. There are two dimensions to advertising adstock: decay or lagged effect. saturation or diminishing returns effect.↑".
- Advertising_adstock thumbnail Adstock1.png?width=300.
- Advertising_adstock wikiPageID "4484012".
- Advertising_adstock wikiPageLength "4509".
- Advertising_adstock wikiPageOutDegree "13".
- Advertising_adstock wikiPageRevisionID "663755258".
- Advertising_adstock wikiPageWikiLink Advertising.
- Advertising_adstock wikiPageWikiLink Behavioral_economics.
- Advertising_adstock wikiPageWikiLink Category:Advertising_terminology.
- Advertising_adstock wikiPageWikiLink Category:Marketing_analytics.
- Advertising_adstock wikiPageWikiLink Exponential_distribution.
- Advertising_adstock wikiPageWikiLink Fast-moving_consumer_goods.
- Advertising_adstock wikiPageWikiLink Gross_rating_point.
- Advertising_adstock wikiPageWikiLink Half-life.
- Advertising_adstock wikiPageWikiLink Logistic_distribution.
- Advertising_adstock wikiPageWikiLink Marketing_effectiveness.
- Advertising_adstock wikiPageWikiLink Marketing_mix_modeling.
- Advertising_adstock wikiPageWikiLink File:Adstock1.png.
- Advertising_adstock wikiPageWikiLink File:Adstock2.png.
- Advertising_adstock wikiPageWikiLinkText "Advertising adstock".
- Advertising_adstock wikiPageUsesTemplate Template:More_footnotes.
- Advertising_adstock wikiPageUsesTemplate Template:See_also.
- Advertising_adstock subject Category:Advertising_terminology.
- Advertising_adstock subject Category:Marketing_analytics.
- Advertising_adstock hypernym Term.
- Advertising_adstock type Analytic.
- Advertising_adstock type Redirect.
- Advertising_adstock type Thing.
- Advertising_adstock comment "Advertising adstock is a term coined by Simon Broadbent to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also known as 'advertising carry-over'. Adstock is an important component of marketing-mix models.Adstock is a model of how response to advertising builds and decays in consumer markets.Advertising tries to expand consumption in two ways; it both reminds and teaches.".
- Advertising_adstock label "Advertising adstock".
- Advertising_adstock seeAlso Diminishing_returns.
- Advertising_adstock sameAs Q4686756.
- Advertising_adstock sameAs m.0c4zlf.
- Advertising_adstock sameAs Q4686756.
- Advertising_adstock wasDerivedFrom Advertising_adstock?oldid=663755258.
- Advertising_adstock depiction Adstock1.png.
- Advertising_adstock isPrimaryTopicOf Advertising_adstock.