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- Advertiser-funded_programming abstract "Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship.The concept is as old as television itself; the term soap opera is derived from the fact that the original soap operas were in fact funded and produced by soap companies such as Procter & Gamble. Shows such as the Texaco Star Theater, which were among the earliest television programs, included the practice. It was not until the quiz show scandals of the late 1950s, when particularly aggressive advertisers began rigging game shows to produce a more entertaining product, that the practice fell on the wayside. By the time television became a worldwide phenomenon in the late 1950s and early 1960s, the original model had mostly been eschewed in favor of the modern model, which separates programming and advertising. (The fact that many of the early television broadcasters outside the United States were public broadcasters that restricted the use of advertising may have been a contributing factor to this.)With the advent of digital recording devices, also known as personal video recorders (PVR's), viewers can choose to record episodes or entire series of their favourite shows and watch them in their own time. Not only does this skew the idea of 'primetime', (advertisers being charged a premium for buying spots around the most popular viewing times), but it means viewers can skip the ads altogether.Advertiser-funded programming, largely a neologism, is a solution to this change and means the advertiser pays to integrate their message in the TV programme itself, rather than just buying advertising space around it. It includes product placement, sponsorship, naming rights and more recently the actual creation of whole shows from scratch. Many of these projects are enabled by a content partnership where the programming is co-funded by multiple stakeholders.Both independent agencies and the global networks have even created dedicated units to concentrate on AFP, such as JWT Entertainment, BBH, Hubbub Communications, Now Inc., Mudra, WPP's Group M, or Omnicom's Grand Central, London based, Advertiser Funded Programming agency.Some recent examples of AFP:Eukanuba's Extraordinary Dogs, developed and distributed by A Brand Apart Television Ltd., the world leaders in Advertiser Funded ProgrammingThe Krypton Factor, in partnership with The Sage Group on ITV[1] The Factory on Eurosport, in partnership with the Philips and AT&T Williams F1Beat: Life on the Street on ITV, in partnership with the Home OfficeVodafone TBA on Channel 4, in partnership with VodafoneFord and Toyota in 24Crest toothpaste in The ApprenticeAmerican Express in The RestaurantFindmypast.co.uk sponsored the genealogy TV series 'Find My Past' on the Yesterday channel in October 2011.Most sports organizations heavily restrict the use of advertiser funded programming, particularly amateur competitions such as the Olympic Games and the FIFA World Cup, both of which ban the practice as ambush marketing. Other sports have embraced the practice as an additional form of revenue, both for the leagues and the networks. Naming rights have been sold for bowl games, tournaments, television presentations, halftime shows, stadiums and arenas, with the practice of selling team names more common outside North America, while product placements and advertisements can be seen on the fields, on sideboards surrounding them, or as on-screen graphics without interrupting a telecast. Advertiser funded programming techniques give sports broadcasters a third channel of revenue, in addition to retransmission consent fees and traditional advertising, allowing stations such as ESPN to pay high rights fees and still make significant amounts of money.".
- Advertiser-funded_programming wikiPageExternalLink www.abrandapart.tv.
- Advertiser-funded_programming wikiPageExternalLink www.eurosport.com.
- Advertiser-funded_programming wikiPageExternalLink www.grandcentral.tv.
- Advertiser-funded_programming wikiPageExternalLink beat.
- Advertiser-funded_programming wikiPageExternalLink www.vodafonelivemusic.co.uk.
- Advertiser-funded_programming wikiPageExternalLink eukanubaeurope.
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- Advertiser-funded_programming wikiPageRevisionID "658987093".
- Advertiser-funded_programming wikiPageWikiLink 1950s_quiz_show_scandals.
- Advertiser-funded_programming wikiPageWikiLink 24_(TV_series).
- Advertiser-funded_programming wikiPageWikiLink AT&T_Williams_F1.
- Advertiser-funded_programming wikiPageWikiLink Advertising.
- Advertiser-funded_programming wikiPageWikiLink Ambush_marketing.
- Advertiser-funded_programming wikiPageWikiLink American_Express.
- Advertiser-funded_programming wikiPageWikiLink Arena.
- Advertiser-funded_programming wikiPageWikiLink Bartle_Bogle_Hegarty.
- Advertiser-funded_programming wikiPageWikiLink Bowl_game.
- Advertiser-funded_programming wikiPageWikiLink Broadcasting.
- Advertiser-funded_programming wikiPageWikiLink Category:Marketing.
- Advertiser-funded_programming wikiPageWikiLink Channel_4.
- Advertiser-funded_programming wikiPageWikiLink Content_partnership.
- Advertiser-funded_programming wikiPageWikiLink Crest_(toothpaste).
- Advertiser-funded_programming wikiPageWikiLink Digital_video_recorder.
- Advertiser-funded_programming wikiPageWikiLink ESPN.
- Advertiser-funded_programming wikiPageWikiLink Eurosport.
- Advertiser-funded_programming wikiPageWikiLink FIFA_World_Cup.
- Advertiser-funded_programming wikiPageWikiLink Findmypast.
- Advertiser-funded_programming wikiPageWikiLink Ford_Motor_Company.
- Advertiser-funded_programming wikiPageWikiLink Halftime_show.
- Advertiser-funded_programming wikiPageWikiLink Home_Office.
- Advertiser-funded_programming wikiPageWikiLink ITV_(TV_network).
- Advertiser-funded_programming wikiPageWikiLink Naming_rights.
- Advertiser-funded_programming wikiPageWikiLink Olympic_Games.
- Advertiser-funded_programming wikiPageWikiLink Omnicom_Group.
- Advertiser-funded_programming wikiPageWikiLink Philips.
- Advertiser-funded_programming wikiPageWikiLink Prime_time.
- Advertiser-funded_programming wikiPageWikiLink Procter_&_Gamble.
- Advertiser-funded_programming wikiPageWikiLink Product_placement.
- Advertiser-funded_programming wikiPageWikiLink Public_broadcasting.
- Advertiser-funded_programming wikiPageWikiLink Sage_Group.
- Advertiser-funded_programming wikiPageWikiLink Soap_opera.
- Advertiser-funded_programming wikiPageWikiLink Stadium.
- Advertiser-funded_programming wikiPageWikiLink Television.
- Advertiser-funded_programming wikiPageWikiLink Texaco_Star_Theatre.
- Advertiser-funded_programming wikiPageWikiLink The_Apprentice_(U.S._TV_series).
- Advertiser-funded_programming wikiPageWikiLink The_Krypton_Factor.
- Advertiser-funded_programming wikiPageWikiLink The_Restaurant_(UK_TV_series).
- Advertiser-funded_programming wikiPageWikiLink Toyota.
- Advertiser-funded_programming wikiPageWikiLink Vodafone.
- Advertiser-funded_programming wikiPageWikiLink Yesterday_(TV_channel).
- Advertiser-funded_programming wikiPageWikiLinkText "Advertiser-funded programming".
- Advertiser-funded_programming wikiPageUsesTemplate Template:Original_research.
- Advertiser-funded_programming wikiPageUsesTemplate Template:Reflist.
- Advertiser-funded_programming wikiPageUsesTemplate Template:When.
- Advertiser-funded_programming subject Category:Marketing.
- Advertiser-funded_programming hypernym Term.
- Advertiser-funded_programming type Redirect.
- Advertiser-funded_programming comment "Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content.".
- Advertiser-funded_programming label "Advertiser-funded programming".
- Advertiser-funded_programming sameAs Q4686739.
- Advertiser-funded_programming sameAs برامج_ممولة_من_المعلنين.
- Advertiser-funded_programming sameAs m.08jcfl.
- Advertiser-funded_programming sameAs Q4686739.
- Advertiser-funded_programming sameAs 广告商节目.
- Advertiser-funded_programming wasDerivedFrom Advertiser-funded_programming?oldid=658987093.
- Advertiser-funded_programming isPrimaryTopicOf Advertiser-funded_programming.