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- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee authors "Kotler, Philip & Zaltman, Gerald".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee date "July 1971".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee isCitedBy Philip_Kotler.
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee issue "3".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee pages "3–12".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee title "Social Marketing: An Approach to Planned Social Change".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee volume "35".
- d946078e0d3876b207dee504dfa07aba1b10aee0cd37bf6fdf6a91079c25e1ee work "Journal of Marketing".