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- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b author "Nirmalya Kumar".
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b author2 "James C. Anderson".
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b author3 "James A. Narus".
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b isCitedBy Nirmalya_Kumar.
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b publisher "Harvard Business School Press".
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b title "Value Merchants: Demonstrating and Documenting Superior Value in Business Markets".
- 626eb76c025780ed150b85377311a03a56000ef09d7736a2e800dcb27238367b year "2007".