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- 4aae30183a94ce692cec64e1ab3a2bba1ff07e46b8814dc830062f4d5890489a author "Nirmalya Kumar".
- 4aae30183a94ce692cec64e1ab3a2bba1ff07e46b8814dc830062f4d5890489a isCitedBy Nirmalya_Kumar.
- 4aae30183a94ce692cec64e1ab3a2bba1ff07e46b8814dc830062f4d5890489a publisher "Harvard Business School Press".
- 4aae30183a94ce692cec64e1ab3a2bba1ff07e46b8814dc830062f4d5890489a title "Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation".
- 4aae30183a94ce692cec64e1ab3a2bba1ff07e46b8814dc830062f4d5890489a year "2004".