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- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 author2 "Bitner, Mary Jo".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 first "Bernard H.".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 isCitedBy Marketing_mix.
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 journal "Marketing of Services. American Marketing Association".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 last "Booms".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 pages "47–51".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 title "Marketing Strategies and Organization Structures for Service Firms".
- 43bdf0b983888c3bd3feff95057e71f153cfb11ae59e9f978f0833a26f3f7806 year "1981".