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- 234582 accessdate "2015-03-04".
- 234582 agency "Advertising Age".
- 234582 date "2012-05-04".
- 234582 first1 "E.J.".
- 234582 isCitedBy Anheuser-Busch_brands.
- 234582 last1 "Schultz".
- 234582 publisher "Crain Communications".
- 234582 title "Why Bud Light Killed Golden Wheat and Created Platinum and Lime-A-Rita".
- 234582 url "http://adage.com/article/news/bud-light-killed-golden-wheat-created-platinum-lime-a-rita/234582/".