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- 227293 accessdate "2013-01-30".
- 227293 date "2011-05-02".
- 227293 first "Marcio".
- 227293 isCitedBy Bill_Cosby_in_advertising.
- 227293 last "Moreira".
- 227293 location "New York NY".
- 227293 newspaper "Advertising Age".
- 227293 title "How New Coke Went From Market-Changer to Company's Humbling Biggest Blunder".
- 227293 url "http://adage.com/article/guest-columnists/coke-company-s-humbling-biggest-blunder/227293/".