Matches in DBpedia 2016-04 for { ?s ?p "In digital marketing, a doppelgänger brand Image (DBI) , (from German \"Doppelgänger\" /ˈdɒpᵊlˌɡɛŋə/ or /-ˌɡæŋə/; German: [ˈdɔpəlˌɡɛŋɐ], is a pejorative brand image based on text, pictures, videos and other content with viral appeal, created independently, circulating within media (mostly internet) and being spread by a loosely organized network of activists, bloggers and opinion leaders.Spreading of DBI is caused by activists’ perception of the lack of brand authenticity towards a brand, for example, when a brand owner spreads incomplete, misleading or fraudulent product messages to the customers.DBIs are mostly directed towards famous brands and the conception of DBI’s is very often aligned with the Brand’s key message but always has a negative meaning.DBIs are most likely to be spread via social media, such as Twitter, Facebook, Reddit, Digg, Buzzfeed and others.A 2012 study concluded that DBIs are able to negatively affect sales."@en }
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- Doppelgänger_brand_image abstract "In digital marketing, a doppelgänger brand Image (DBI) , (from German \"Doppelgänger\" /ˈdɒpᵊlˌɡɛŋə/ or /-ˌɡæŋə/; German: [ˈdɔpəlˌɡɛŋɐ], is a pejorative brand image based on text, pictures, videos and other content with viral appeal, created independently, circulating within media (mostly internet) and being spread by a loosely organized network of activists, bloggers and opinion leaders.Spreading of DBI is caused by activists’ perception of the lack of brand authenticity towards a brand, for example, when a brand owner spreads incomplete, misleading or fraudulent product messages to the customers.DBIs are mostly directed towards famous brands and the conception of DBI’s is very often aligned with the Brand’s key message but always has a negative meaning.DBIs are most likely to be spread via social media, such as Twitter, Facebook, Reddit, Digg, Buzzfeed and others.A 2012 study concluded that DBIs are able to negatively affect sales.".
- Doppelgänger_brand_image comment "In digital marketing, a doppelgänger brand Image (DBI) , (from German \"Doppelgänger\" /ˈdɒpᵊlˌɡɛŋə/ or /-ˌɡæŋə/; German: [ˈdɔpəlˌɡɛŋɐ], is a pejorative brand image based on text, pictures, videos and other content with viral appeal, created independently, circulating within media (mostly internet) and being spread by a loosely organized network of activists, bloggers and opinion leaders.Spreading of DBI is caused by activists’ perception of the lack of brand authenticity towards a brand, for example, when a brand owner spreads incomplete, misleading or fraudulent product messages to the customers.DBIs are mostly directed towards famous brands and the conception of DBI’s is very often aligned with the Brand’s key message but always has a negative meaning.DBIs are most likely to be spread via social media, such as Twitter, Facebook, Reddit, Digg, Buzzfeed and others.A 2012 study concluded that DBIs are able to negatively affect sales.".