Matches in DBpedia 2016-04 for { ?s ?p "Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. McCarthy received his PhD from the University of Minnesota in 1958.He is the author of the influential textbooks Basic Marketing: A Marketing Strategy Planning Approach (now in its 19th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon) and Essentials of Marketing: A Marketing Strategy Planning Approach (now in its 14th edition)."@en }
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- E._Jerome_McCarthy abstract "Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. McCarthy received his PhD from the University of Minnesota in 1958.He is the author of the influential textbooks Basic Marketing: A Marketing Strategy Planning Approach (now in its 19th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon) and Essentials of Marketing: A Marketing Strategy Planning Approach (now in its 14th edition).".