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- Word-of-mouth_marketing abstract "Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring WOM, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controverisal advertising, teaser campaigns, customer membership clubs), 3) Direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). Proconsumer WOM has been suggested as a counterweight to commercially motivated word of mouth.".
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- Word-of-mouth_marketing wikiPageLength "10868".
- Word-of-mouth_marketing wikiPageOutDegree "44".
- Word-of-mouth_marketing wikiPageRevisionID "667349325".
- Word-of-mouth_marketing wikiPageWikiLink Adobe_Flash.
- Word-of-mouth_marketing wikiPageWikiLink Advergame.
- Word-of-mouth_marketing wikiPageWikiLink Advertising_Research_Foundation.
- Word-of-mouth_marketing wikiPageWikiLink Advertising_in_video_games.
- Word-of-mouth_marketing wikiPageWikiLink Astroturfing.
- Word-of-mouth_marketing wikiPageWikiLink Beanie_Babies.
- Word-of-mouth_marketing wikiPageWikiLink Blair_Witch_Project.
- Word-of-mouth_marketing wikiPageWikiLink Brand_awareness.
- Word-of-mouth_marketing wikiPageWikiLink Brandable_software.
- Word-of-mouth_marketing wikiPageWikiLink Buzzword.
- Word-of-mouth_marketing wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Word-of-mouth_marketing wikiPageWikiLink Computer_virus.
- Word-of-mouth_marketing wikiPageWikiLink Computer_viruses.
- Word-of-mouth_marketing wikiPageWikiLink Digg.
- Word-of-mouth_marketing wikiPageWikiLink E-book.
- Word-of-mouth_marketing wikiPageWikiLink Ebook.
- Word-of-mouth_marketing wikiPageWikiLink Electronic_word-of-mouth.
- Word-of-mouth_marketing wikiPageWikiLink Facebook.
- Word-of-mouth_marketing wikiPageWikiLink Guerrilla_marketing.
- Word-of-mouth_marketing wikiPageWikiLink Harry_Potter.
- Word-of-mouth_marketing wikiPageWikiLink Image.
- Word-of-mouth_marketing wikiPageWikiLink Journal_of_Advertising_Research.
- Word-of-mouth_marketing wikiPageWikiLink Macromedia_Flash.
- Word-of-mouth_marketing wikiPageWikiLink Marketing.
- Word-of-mouth_marketing wikiPageWikiLink Marketing_buzz.
- Word-of-mouth_marketing wikiPageWikiLink Media_circus.
- Word-of-mouth_marketing wikiPageWikiLink MySpace.
- Word-of-mouth_marketing wikiPageWikiLink Myspace.
- Word-of-mouth_marketing wikiPageWikiLink Pejorative.
- Word-of-mouth_marketing wikiPageWikiLink Pokémon.
- Word-of-mouth_marketing wikiPageWikiLink Public_relations.
- Word-of-mouth_marketing wikiPageWikiLink Social_Networking_Potential.
- Word-of-mouth_marketing wikiPageWikiLink Social_media_marketing.
- Word-of-mouth_marketing wikiPageWikiLink Social_network.
- Word-of-mouth_marketing wikiPageWikiLink Social_networking_potential.
- Word-of-mouth_marketing wikiPageWikiLink Stealth_marketing.
- Word-of-mouth_marketing wikiPageWikiLink Text_message.
- Word-of-mouth_marketing wikiPageWikiLink Text_messaging.
- Word-of-mouth_marketing wikiPageWikiLink The_Blair_Witch_Project.
- Word-of-mouth_marketing wikiPageWikiLink The_Ehrenberg-Bass_Institute_for_Marketing_Science.
- Word-of-mouth_marketing wikiPageWikiLink Two-step_flow_of_communication.
- Word-of-mouth_marketing wikiPageWikiLink Video_clip.
- Word-of-mouth_marketing wikiPageWikiLink Viral_marketing.
- Word-of-mouth_marketing wikiPageWikiLink Viral_messages.
- Word-of-mouth_marketing wikiPageWikiLink Viral_phenomenon.
- Word-of-mouth_marketing wikiPageWikiLink Virus.
- Word-of-mouth_marketing wikiPageWikiLink Visual_marketing.
- Word-of-mouth_marketing wikiPageWikiLink Volkswagen_New_Beetle.
- Word-of-mouth_marketing wikiPageWikiLink Web_2.0.
- Word-of-mouth_marketing wikiPageWikiLink Word_of_Mouth.
- Word-of-mouth_marketing wikiPageWikiLink Word_of_mouth.
- Word-of-mouth_marketing wikiPageWikiLink YouTube.
- Word-of-mouth_marketing wikiPageWikiLinkText "Word-of-mouth marketing".
- Word-of-mouth_marketing wikiPageWikiLinkText "word of mouth marketing".
- Word-of-mouth_marketing wikiPageWikiLinkText "word of mouth".
- Word-of-mouth_marketing wikiPageWikiLinkText "word-of-mouth marketing".
- Word-of-mouth_marketing wikiPageWikiLinkText "word-of-mouth".
- Word-of-mouth_marketing hasPhotoCollection Word-of-mouth_marketing.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Citation_needed.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Clarify.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Distinguish.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Elucidate.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Marketing.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Media_manipulation.
- Word-of-mouth_marketing wikiPageUsesTemplate Template:Reflist.
- Word-of-mouth_marketing subject Category:Promotion_and_marketing_communications.
- Word-of-mouth_marketing type Article.
- Word-of-mouth_marketing type Article.
- Word-of-mouth_marketing type Thing.
- Word-of-mouth_marketing comment "Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring WOM, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g.".
- Word-of-mouth_marketing label "Word-of-mouth marketing".
- Word-of-mouth_marketing differentFrom Referral_marketing.
- Word-of-mouth_marketing sameAs تسويق_شفوي.
- Word-of-mouth_marketing sameAs Word_of_Mouth_marketing.
- Word-of-mouth_marketing sameAs Marchnata_gair_da.
- Word-of-mouth_marketing sameAs Marketing_de_boca_a_boca.
- Word-of-mouth_marketing sameAs بازاریابی_دهان_به_دهان.
- Word-of-mouth_marketing sameAs 구전_마케팅.
- Word-of-mouth_marketing sameAs Marketing_szeptany.
- Word-of-mouth_marketing sameAs m.0g578sj.
- Word-of-mouth_marketing sameAs Маркетинг_из_уст_в_уста.
- Word-of-mouth_marketing sameAs Q561187.
- Word-of-mouth_marketing sameAs Q561187.
- Word-of-mouth_marketing wasDerivedFrom Word-of-mouth_marketing?oldid=667349325.
- Word-of-mouth_marketing isPrimaryTopicOf Word-of-mouth_marketing.