Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Timothy_R._Hawthorne> ?p ?o }
- Timothy_R._Hawthorne abstract "Timothy R. Hawthorne (born June 29, 1950), is a recognized leader in direct response marketing, specializing in direct response television, also known as DRTV. This advertising format provides in-depth product or service information via longer TV format lengths--"long form" or "infomercials" (1/2 hour) and "short form" (one to two minutes)--then prompts viewers to take immediate action to either purchase or learn more about the product or service by visiting specific websites or calling a toll-free telephone number.In 1986, Hawthorne founded the nation's first advertising agency dedicated to producing infomercials. In 1997, NTC Business Books (McGraw-Hill) published his textbook on the subject--The Complete Guide To Infomercial Marketing—which many marketers consider "the industry Bible." In it, Hawthorne outlines the history of long form advertising, describes how to create and produce half-hour commercials, and explains the theory behind "the power of the half-hour." In 1990, marketing experts Stan Rapp and Tom Collins acknowledged Hawthorne as "the king of the infomercial." In 2006, the Electronic Retailing Association (ERA) awarded Hawthorne its Lifetime Achievement Award to honor him for being "a major architect and pioneer in the DRTV industry, with an unsurpassed reputation for leadership, vision, and integrity."".
- Timothy_R._Hawthorne birthDate "1950-06-29".
- Timothy_R._Hawthorne birthPlace Evanston,_Illinois.
- Timothy_R._Hawthorne birthYear "1950".
- Timothy_R._Hawthorne hometown Fairfield,_Iowa.
- Timothy_R._Hawthorne occupation Timothy_R._Hawthorne__1.
- Timothy_R._Hawthorne thumbnail ERA-Awards-Dinner-09-12-2006.jpg?width=300.
- Timothy_R._Hawthorne wikiPageExternalLink index.htm.
- Timothy_R._Hawthorne wikiPageExternalLink www.adage.com.
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- Timothy_R._Hawthorne wikiPageExternalLink www.onlinestrategiesmag.com.
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- Timothy_R._Hawthorne wikiPageExternalLink www.retailing.org.
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- Timothy_R._Hawthorne wikiPageWikiLink DRTV.
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- Timothy_R._Hawthorne birthDate "1950-06-29".
- Timothy_R._Hawthorne birthPlace Evanston,_Illinois.
- Timothy_R._Hawthorne caption "Hawthorne with daughter Jessica and wife Laya, at the 2006 ERA Awards banquet.".
- Timothy_R._Hawthorne dateOfBirth "1950-06-29".
- Timothy_R._Hawthorne hasPhotoCollection Timothy_R._Hawthorne.
- Timothy_R._Hawthorne homeTown Fairfield,_IA.
- Timothy_R._Hawthorne homeTown Fairfield,_Iowa.
- Timothy_R._Hawthorne knownFor "Pioneering work in direct response television advertising; co-founder, Electronic Retailing Association ; The Complete Guide to Infomercial Marketing ; Anatomy of a Winning Infomercial .".
- Timothy_R._Hawthorne name "Hawthorne, Timothy R.".
- Timothy_R._Hawthorne name "Timothy Robert Hawthorne".
- Timothy_R._Hawthorne occupation "Founder, Chairman, and Executive Creative Director of the Hawthorne Direct advertising agency".
- Timothy_R._Hawthorne placeOfBirth Evanston,_Illinois.
- Timothy_R._Hawthorne shortDescription "American marketeer".
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- Timothy_R._Hawthorne description "American marketeer".
- Timothy_R._Hawthorne description "American marketeer".
- Timothy_R._Hawthorne subject Category:1950_births.
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- Timothy_R._Hawthorne subject Category:Harvard_University_alumni.
- Timothy_R._Hawthorne subject Category:Living_people.
- Timothy_R._Hawthorne subject Category:People_from_Evanston,_Illinois.
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