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- The_customer_is_not_a_moron abstract ""The customer is not a moron. She's your wife" is a famous quotation attributed to advertising executive David Ogilvy in 1955. It subsequently appeared in his 1964 book, Confessions of an Advertising Man.Ogilvy made his remark in response to typical advertising practices of the early 1950s, which featured loud and hectoring voices and blatantly exaggerated print. He believed that adverts should be delivered in a softer and more sympathetic tone, treating the customer as intelligent and capable of seeing through blatant hype.The quotation has since been used by others as a reminder that advertisers should not patronise their customers or doubt their intelligence, as it may harm their business. Marketing expert Austin McGhie used the quotation to show that respecting customers and overcoming their potential cynicism to a product is essential to success. He goes on to say "the customer is you", explaining that we are all capable of spotting each other's hype and disbelieving it. Business author James Leibert has used Ogilvy's quotation, adding "if we want to understand our customers, we're going to have to understand them extremely well".In 1990, BBC 2 broadcast a documentary Washes Whiter: She's Not a Moron—She's Your Wife that examined typical practices of advertising to women in the 1950s. In 2004, Saatchi & Saatchi CEO Kevin Roberts told the quotation to the audience at a retail conference in Fayetteville, Arkansas. In 2008, software author Joel Spolsky referred to "she's your wife" in response to complaints that a beta release of Internet Explorer 8 was "buggy" and confusing to end users despite accurately meeting HTML standards, because existing websites had been coded to work around software bugs in older releases.".
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- The_customer_is_not_a_moron wikiPageWikiLink Advertising.
- The_customer_is_not_a_moron wikiPageWikiLink BBC_2.
- The_customer_is_not_a_moron wikiPageWikiLink BBC_Two.
- The_customer_is_not_a_moron wikiPageWikiLink Beta_software.
- The_customer_is_not_a_moron wikiPageWikiLink Category:1955_works.
- The_customer_is_not_a_moron wikiPageWikiLink Category:Advertising_slogans.
- The_customer_is_not_a_moron wikiPageWikiLink Category:Quotations.
- The_customer_is_not_a_moron wikiPageWikiLink Confessions_of_an_Advertising_Man.
- The_customer_is_not_a_moron wikiPageWikiLink David_Ogilvy_(businessman).
- The_customer_is_not_a_moron wikiPageWikiLink Fayetteville,_Arkansas.
- The_customer_is_not_a_moron wikiPageWikiLink HTML.
- The_customer_is_not_a_moron wikiPageWikiLink Intelligence.
- The_customer_is_not_a_moron wikiPageWikiLink Internet_Explorer_8.
- The_customer_is_not_a_moron wikiPageWikiLink Joel_Spolsky.
- The_customer_is_not_a_moron wikiPageWikiLink Kevin_Roberts_(businessman).
- The_customer_is_not_a_moron wikiPageWikiLink Q:David_Ogilvy.
- The_customer_is_not_a_moron wikiPageWikiLink Saatchi_&_Saatchi.
- The_customer_is_not_a_moron wikiPageWikiLink Software_bug.
- The_customer_is_not_a_moron wikiPageWikiLink Software_bugs.
- The_customer_is_not_a_moron wikiPageWikiLink Software_release_life_cycle.
- The_customer_is_not_a_moron wikiPageWikiLink The_customer_is_always_right.
- The_customer_is_not_a_moron wikiPageWikiLink File:David_ogilvy.jpg.
- The_customer_is_not_a_moron wikiPageWikiLinkText "The customer is not a moron".
- The_customer_is_not_a_moron wikiPageWikiLinkText "The customer is not a moron, she's your wife".
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- The_customer_is_not_a_moron quote ""The consumer is not an idiot. She’s your wife. So stop laughing."".
- The_customer_is_not_a_moron source "Joel Spolsky on Internet Explorer 8 beta releases.".
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- The_customer_is_not_a_moron subject Category:1955_works.
- The_customer_is_not_a_moron subject Category:Advertising_slogans.
- The_customer_is_not_a_moron subject Category:Quotations.
- The_customer_is_not_a_moron comment ""The customer is not a moron. She's your wife" is a famous quotation attributed to advertising executive David Ogilvy in 1955. It subsequently appeared in his 1964 book, Confessions of an Advertising Man.Ogilvy made his remark in response to typical advertising practices of the early 1950s, which featured loud and hectoring voices and blatantly exaggerated print.".
- The_customer_is_not_a_moron label "The customer is not a moron".
- The_customer_is_not_a_moron sameAs m.012mckw9.
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- The_customer_is_not_a_moron depiction David_ogilvy.jpg.
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