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- Tetrad_of_media_effects abstract "Generally speaking, a tetrad is any set of four things. In Laws of Media (1988) and The Global Village (1989), published posthumously, Marshall McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad is a means of examining the effects on society of any technology/medium (put another way: a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously. McLuhan designed the tetrad as a pedagogical tool, phrasing his laws as questions with which to consider any medium:What does the medium enhance?What does the medium make obsolete?What does the medium retrieve that had been obsolesced earlier?What does the medium flip into when pushed to extremes?The laws of the tetrad exist simultaneously, not successively or chronologically, and allow the questioner to explore the "grammar and syntax" of the "language" of media. McLuhan departs from his mentor Harold Innis in suggesting that a medium "overheats", or reverses into an opposing form, when taken to its extreme.Visually, a tetrad can be depicted as four diamonds forming an X, with the name of a medium in the center. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities of the medium, both Figure qualities. The two diamonds on the right of a tetrad are the Obsolescence and Reversal qualities, both Ground qualities. Enhancement (figure): What the medium amplifies or intensifies. For example, radio amplifies news and music via sound. Obsolescence (ground): What the medium drives out of prominence. Radio reduces the prominence of print and the visual. Retrieval (figure): What the medium recovers which was previously lost. Radio returns the spoken word to the forefront. Reversal (ground): What the medium does when pushed to its limits. Acoustic radio flips into audio-visual TV.↑ ↑ ↑ ↑".
- Tetrad_of_media_effects thumbnail MediaTetrad.svg?width=300.
- Tetrad_of_media_effects wikiPageExternalLink mcluhan-media-workbook.html.
- Tetrad_of_media_effects wikiPageExternalLink mcluhan-media-workbook_i1.gif.
- Tetrad_of_media_effects wikiPageExternalLink mcluhan-media-workbook_i2.gif.
- Tetrad_of_media_effects wikiPageExternalLink mcluhan-media-workbook_i3.gif.
- Tetrad_of_media_effects wikiPageExternalLink 2007-09-McLuhanForTesters.pdf.
- Tetrad_of_media_effects wikiPageExternalLink watch?v=qrBcpbXnjl4.
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- Tetrad_of_media_effects wikiPageRevisionID "596433183".
- Tetrad_of_media_effects wikiPageWikiLink Category:Books_about_the_media.
- Tetrad_of_media_effects wikiPageWikiLink Category:Marshall_McLuhan.
- Tetrad_of_media_effects wikiPageWikiLink Figure_and_ground_(media).
- Tetrad_of_media_effects wikiPageWikiLink File:MediaTetrad.svg.
- Tetrad_of_media_effects wikiPageWikiLink Harold_Innis.
- Tetrad_of_media_effects wikiPageWikiLink Harold_Inniss_communications_theories.
- Tetrad_of_media_effects wikiPageWikiLink Hot_and_cool_media.
- Tetrad_of_media_effects wikiPageWikiLink Laws_of_Media.
- Tetrad_of_media_effects wikiPageWikiLink Marshall_McLuhan.
- Tetrad_of_media_effects wikiPageWikiLink Media_ecology.
- Tetrad_of_media_effects wikiPageWikiLink Media_studies.
- Tetrad_of_media_effects wikiPageWikiLink Time-_and_space-bias.
- Tetrad_of_media_effects wikiPageWikiLink Wikt:tetrad.
- Tetrad_of_media_effects wikiPageWikiLinkText "Tetrad of Media Effects".
- Tetrad_of_media_effects wikiPageWikiLinkText "Tetrad of media effects".
- Tetrad_of_media_effects wikiPageWikiLinkText "Tetrad".
- Tetrad_of_media_effects wikiPageWikiLinkText "tetrad of media effects".
- Tetrad_of_media_effects hasPhotoCollection Tetrad_of_media_effects.
- Tetrad_of_media_effects wikiPageUsesTemplate Template:Marshall_McLuhan.
- Tetrad_of_media_effects subject Category:Books_about_the_media.
- Tetrad_of_media_effects subject Category:Marshall_McLuhan.
- Tetrad_of_media_effects type Book.
- Tetrad_of_media_effects type Philosopher.
- Tetrad_of_media_effects type Work.
- Tetrad_of_media_effects type Book.
- Tetrad_of_media_effects type Philosopher.
- Tetrad_of_media_effects type Work.
- Tetrad_of_media_effects comment "Generally speaking, a tetrad is any set of four things. In Laws of Media (1988) and The Global Village (1989), published posthumously, Marshall McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad is a means of examining the effects on society of any technology/medium (put another way: a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.".
- Tetrad_of_media_effects label "Tetrad of media effects".
- Tetrad_of_media_effects sameAs m.02r06bm.
- Tetrad_of_media_effects sameAs Q17143267.
- Tetrad_of_media_effects sameAs Q17143267.
- Tetrad_of_media_effects wasDerivedFrom Tetrad_of_media_effects?oldid=596433183.
- Tetrad_of_media_effects depiction MediaTetrad.svg.
- Tetrad_of_media_effects isPrimaryTopicOf Tetrad_of_media_effects.