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- Synthetic_personalisation abstract "Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated.Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual. Examples would be air travel (have a nice day), [and] restaurants (welcome to Wimpy!)" (2001: 52).The use of second person pronouns contributes significantly to the process of synthetic personalisation within the mass media. It is extremely common to encounter constructions such as "See you after the break" on television shows prior to commercial breaks. (This example is also common in Paddy Scannell's concept of Broadcast Sociability.)Mary Talbot ([1995]/2003) used the concept in her work on a synthetic sisterhood in teenage girls' magazines, analysing the linguistic devices (pronouns, presuppositions) constructing a simulated friendship between reader and producer. Using a variety of sociolinguistic concepts, including positive politeness, she comments upon the ideological implications, such as patriarchy.".
- Synthetic_personalisation wikiPageID "1278823".
- Synthetic_personalisation wikiPageLength "2053".
- Synthetic_personalisation wikiPageOutDegree "15".
- Synthetic_personalisation wikiPageRevisionID "637211696".
- Synthetic_personalisation wikiPageWikiLink Category:Sociolinguistics.
- Synthetic_personalisation wikiPageWikiLink Critical_discourse_analysis.
- Synthetic_personalisation wikiPageWikiLink Ideology.
- Synthetic_personalisation wikiPageWikiLink Magazine.
- Synthetic_personalisation wikiPageWikiLink Magazines.
- Synthetic_personalisation wikiPageWikiLink Mary_Talbot.
- Synthetic_personalisation wikiPageWikiLink Mass_media.
- Synthetic_personalisation wikiPageWikiLink Norman_Fairclough.
- Synthetic_personalisation wikiPageWikiLink Patriarchy.
- Synthetic_personalisation wikiPageWikiLink Politeness.
- Synthetic_personalisation wikiPageWikiLink Positive_politeness.
- Synthetic_personalisation wikiPageWikiLink Presupposition.
- Synthetic_personalisation wikiPageWikiLink Pronoun.
- Synthetic_personalisation wikiPageWikiLink Pronouns.
- Synthetic_personalisation wikiPageWikiLink Sociolinguistics.
- Synthetic_personalisation wikiPageWikiLink Television_advertisement.
- Synthetic_personalisation wikiPageWikiLink Television_commercial.
- Synthetic_personalisation wikiPageWikiLinkText "Synthetic personalisation".
- Synthetic_personalisation wikiPageWikiLinkText "synthetic personalisation".
- Synthetic_personalisation hasPhotoCollection Synthetic_personalisation.
- Synthetic_personalisation wikiPageUsesTemplate Template:About.
- Synthetic_personalisation wikiPageUsesTemplate Template:Ling-stub.
- Synthetic_personalisation subject Category:Sociolinguistics.
- Synthetic_personalisation hypernym Process.
- Synthetic_personalisation type Election.
- Synthetic_personalisation comment "Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated.Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual.".
- Synthetic_personalisation label "Synthetic personalisation".
- Synthetic_personalisation sameAs m.04pmhf.
- Synthetic_personalisation sameAs Q7662774.
- Synthetic_personalisation sameAs Q7662774.
- Synthetic_personalisation wasDerivedFrom Synthetic_personalisation?oldid=637211696.
- Synthetic_personalisation isPrimaryTopicOf Synthetic_personalisation.