Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Syd_Kessler> ?p ?o }
- Syd_Kessler abstract "Syd Kessler began as a writer for Chuck Blore Creative Services. During the 60’s and 70’s, this company was considered to be the number one creative radio commercial production company in the U.S. In 1970-71, Hatus/Hall–the producers of the legendary game show Let's Make a Deal – hired him to develop a game show (The Crosswits) styled after a crossword puzzle. This show ran on ABC for 6 seasons.Syd then started his own business and was president of Kessler Productions between 1974–78, producing and writing creative radio commercials exclusively for the Canadian marketplace. The company continued to grow and Syd took in other partners. The company changed its name to Kessler Music Inc. and Syd served as president until 1981, when he merged with the two top audio production companies in Canada and became the dominant player in the marketplace. This new company was called The Air Company, and Syd was its president from 1981 to 1988. In this period, the company won Canadian and International awards such as the I.B.A.s, The Bessies, The One Show, etc.In 1988, John Labatt Ltd., a multinational Canadian corporation, with over $3 billion CAD in revenue, joint ventured with Kessler Music to create a new entity called Supercorp. Starting revenues of this company was $10 million. In four years the revenues rose to $150 million. Supercorp dominated the commercial production business, this time in all aspects of advertising production. Supercorp owned the following premiere enterprises: HYP&N, The Partners Film Company and all its subsidiaries, The Animation House, Sounds Interchange Recording Studios, and The Air Company. Supercorp controlled 68 percent of all advertising production in Canada and 2% of the television commercial production business in the U.S. Aside from his senior management responsibilities as President and CEO, Syd also consulted in the retail sector of advertising. He became known as a respected specialist/problem solver, working with such clients as Saffer Advertising, Black’s Photography, Esso, Carson Pirie, Towers, etc. During this time, Syd was the creative marketing force behind the new positioning of the Canadian Broadcasting Corporation. Their “GO PUBLIC” campaign was conceived and produced by him.Following a change in corporate direction at Labatt’s in 1994, Syd sold his shares in Supercorp and started a new company called The Kessler Group.The Kessler Group was created to address a growing need in the advertising community to move away from the broadcast advertising model, with its inherent inability to deliver measurable results, to a new advertising model called narrowcasting; narrowcasting takes advantage of new digital technologies’ ability to cost-effectively tailor advertising messages to individuals, producing improved and fully measurable results.Syd’s ability to integrate his normative (non-digital) marketing expertise with his advanced digital skills put him at the leading edge of this marketing shift. The Kessler Group secured contracts with such notable American firms as Dow Jones, Wal-Mart and US West.As digital technologies further penetrated traditional markets, the need to understand and take advantage of them created opportunities at the strategic level of major corporations. To meet this need, Syd became Co-Director of KPMG e-commerce practice in 1997. This Toronto based business unit assisted corporations and their senior leadership teams in gaining a better understanding (strategically and tactically) of their company’s place in the new digital economy. Its core focus was on issues such as branding, online marketing, customer experience and digital business extension.Having recently been inducted into The Marketing Hall of Legends, Syd now spends his time identifying, investing and then mentoring new businesses and organizations. He is an investor in Brand Voice Inc., Rocket Boys Inc., Radio Free Canada Inc., Mystery Box Media, Wunderkind Inc., Scientific Intelligence Inc., L'Institut Idée, and Niche (Niche).He is a founding member of NABS, the National Advertising Benevolent Society, which looks after the well-being of advertising professionals, and founding member of Kids Help Phone.Syd is also a published author, having written four books, including The Perfect System (Stoddart Publishing), which describes his unique personal story and business philosophy, his follow-up, The Perfect System of Parenting (Bastian Books), The Master Builder, co-written with Michael Berg, and Vibes, co-written with David Morrison, on the topic of consciousness and behaviour.".
- Syd_Kessler birthDate "1946".
- Syd_Kessler birthDate "1946-04-02".
- Syd_Kessler birthPlace Canada.
- Syd_Kessler birthPlace Hamilton,_Ontario.
- Syd_Kessler birthYear "1946".
- Syd_Kessler thumbnail Syd_Kessler.jpg?width=300.
- Syd_Kessler wikiPageExternalLink www.amamarketinghalloflegends.ca.
- Syd_Kessler wikiPageExternalLink www.brandvoice.ca.
- Syd_Kessler wikiPageExternalLink www.canadian-sportfishing.com.
- Syd_Kessler wikiPageExternalLink www.radiofreecanada.ca.
- Syd_Kessler wikiPageExternalLink www.rocketboys.ca.
- Syd_Kessler wikiPageExternalLink www.rocketdigitalmanagement.com.
- Syd_Kessler wikiPageExternalLink www.scientificintelligence.com.
- Syd_Kessler wikiPageExternalLink www.theperfectsystem.com.
- Syd_Kessler wikiPageExternalLink www.theperfectsystemofparenting.com.
- Syd_Kessler wikiPageExternalLink www.wearewunderkind.com.
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- Syd_Kessler wikiPageLength "6751".
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- Syd_Kessler wikiPageRevisionID "644864100".
- Syd_Kessler wikiPageWikiLink Advertising.
- Syd_Kessler wikiPageWikiLink American_Broadcasting_Company.
- Syd_Kessler wikiPageWikiLink CEO.
- Syd_Kessler wikiPageWikiLink Canada.
- Syd_Kessler wikiPageWikiLink Canadian_Broadcasting_Corporation.
- Syd_Kessler wikiPageWikiLink Canadian_dollar.
- Syd_Kessler wikiPageWikiLink Carson_Pirie_Scott.
- Syd_Kessler wikiPageWikiLink Carsons.
- Syd_Kessler wikiPageWikiLink Category:1946_births.
- Syd_Kessler wikiPageWikiLink Category:Canadian_businesspeople.
- Syd_Kessler wikiPageWikiLink Category:Living_people.
- Syd_Kessler wikiPageWikiLink Chief_executive_officer.
- Syd_Kessler wikiPageWikiLink Dow_Jones_&_Company.
- Syd_Kessler wikiPageWikiLink E-commerce.
- Syd_Kessler wikiPageWikiLink Esso.
- Syd_Kessler wikiPageWikiLink Hamilton,_Ontario.
- Syd_Kessler wikiPageWikiLink KPMG.
- Syd_Kessler wikiPageWikiLink Labatt_Brewing_Company.
- Syd_Kessler wikiPageWikiLink Lets_Make_a_Deal.
- Syd_Kessler wikiPageWikiLink Marketing.
- Syd_Kessler wikiPageWikiLink Michael_Berg_(Kabbalah_Centre).
- Syd_Kessler wikiPageWikiLink Narrowcasting.
- Syd_Kessler wikiPageWikiLink President.
- Syd_Kessler wikiPageWikiLink Radio_advertisement.
- Syd_Kessler wikiPageWikiLink Radio_commercial.
- Syd_Kessler wikiPageWikiLink Television_advertisement.
- Syd_Kessler wikiPageWikiLink Television_commercial.
- Syd_Kessler wikiPageWikiLink The_Cross-Wits.
- Syd_Kessler wikiPageWikiLink US_West.
- Syd_Kessler wikiPageWikiLink Wal-Mart.
- Syd_Kessler wikiPageWikiLink Walmart.
- Syd_Kessler birthDate "1946-04-02".
- Syd_Kessler birthPlace Canada.
- Syd_Kessler birthPlace Hamilton,_Ontario.
- Syd_Kessler caption "Syd Kessler".
- Syd_Kessler children "Jacob Kessler, Isaac Kessler".
- Syd_Kessler dateOfBirth "1946".
- Syd_Kessler hasPhotoCollection Syd_Kessler.
- Syd_Kessler name "Kessler, Syd".
- Syd_Kessler name "Syd Kessler".
- Syd_Kessler occupation "Businessman, Mentor, Advertising Producer, Creative Director, Thought Leader".
- Syd_Kessler placeOfBirth Canada.
- Syd_Kessler placeOfBirth Hamilton,_Ontario.
- Syd_Kessler shortDescription "Canadian businessman".
- Syd_Kessler spouse "Ellen Kessler".
- Syd_Kessler wikiPageUsesTemplate Template:Infobox_writer.
- Syd_Kessler wikiPageUsesTemplate Template:Multiple_issues.
- Syd_Kessler wikiPageUsesTemplate Template:Persondata.
- Syd_Kessler wikiPageUsesTemplate Template:Reflist.
- Syd_Kessler yearsactive "1970".
- Syd_Kessler description "Canadian businessman".
- Syd_Kessler description "Canadian businessman".
- Syd_Kessler subject Category:1946_births.
- Syd_Kessler subject Category:Canadian_businesspeople.
- Syd_Kessler subject Category:Living_people.
- Syd_Kessler type Agent.
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- Syd_Kessler type Writer.
- Syd_Kessler type List.
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- Syd_Kessler type Agent.
- Syd_Kessler type NaturalPerson.
- Syd_Kessler type Thing.
- Syd_Kessler type Q215627.
- Syd_Kessler type Q36180.
- Syd_Kessler type Q5.
- Syd_Kessler type Person.
- Syd_Kessler comment "Syd Kessler began as a writer for Chuck Blore Creative Services. During the 60’s and 70’s, this company was considered to be the number one creative radio commercial production company in the U.S. In 1970-71, Hatus/Hall–the producers of the legendary game show Let's Make a Deal – hired him to develop a game show (The Crosswits) styled after a crossword puzzle.".
- Syd_Kessler label "Syd Kessler".
- Syd_Kessler sameAs m.0d29lv.
- Syd_Kessler sameAs Q7659704.
- Syd_Kessler sameAs Q7659704.
- Syd_Kessler wasDerivedFrom Syd_Kessler?oldid=644864100.
- Syd_Kessler depiction Syd_Kessler.jpg.
- Syd_Kessler givenName "Syd".
- Syd_Kessler homepage www.brandvoice.ca.
- Syd_Kessler isPrimaryTopicOf Syd_Kessler.
- Syd_Kessler name "Kessler, Syd".