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- Sustainable_market_orientation abstract "Traditionally market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment. Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects from their activities. Despite growth in the MO concept, there is still a need to reconceptualise the concept with a greater emphasis on external factors that influence a firm.Sustainable Market Orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept. SMO will serve to move corporate management beyond the micro economic and functional management prescribed by MO and provide a more comprehensive, stakeholder based approach. Mitchell et al. believe an avenue for the reformulation of MO to create SMO lies in the synthesis of MO, macromarketing, Corporate Social Responsibility (CSR), and sustainable development management concepts.".
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- Sustainable_market_orientation wikiPageOutDegree "49".
- Sustainable_market_orientation wikiPageRevisionID "626179058".
- Sustainable_market_orientation wikiPageWikiLink Brundtland_Commission.
- Sustainable_market_orientation wikiPageWikiLink Business_partner.
- Sustainable_market_orientation wikiPageWikiLink Business_partners.
- Sustainable_market_orientation wikiPageWikiLink Carrying_capacity.
- Sustainable_market_orientation wikiPageWikiLink Category:Marketing.
- Sustainable_market_orientation wikiPageWikiLink Company.
- Sustainable_market_orientation wikiPageWikiLink Corporate_Social_Responsibility.
- Sustainable_market_orientation wikiPageWikiLink Corporate_social_responsibility.
- Sustainable_market_orientation wikiPageWikiLink Creative_Destruction.
- Sustainable_market_orientation wikiPageWikiLink Creative_destruction.
- Sustainable_market_orientation wikiPageWikiLink Culture.
- Sustainable_market_orientation wikiPageWikiLink Customer.
- Sustainable_market_orientation wikiPageWikiLink Customers.
- Sustainable_market_orientation wikiPageWikiLink Ecological_Economics.
- Sustainable_market_orientation wikiPageWikiLink Ecological_economics.
- Sustainable_market_orientation wikiPageWikiLink Economic_growth.
- Sustainable_market_orientation wikiPageWikiLink Economic_indicator.
- Sustainable_market_orientation wikiPageWikiLink Efficiency.
- Sustainable_market_orientation wikiPageWikiLink Externalities.
- Sustainable_market_orientation wikiPageWikiLink Externality.
- Sustainable_market_orientation wikiPageWikiLink Free_market.
- Sustainable_market_orientation wikiPageWikiLink Green_marketing.
- Sustainable_market_orientation wikiPageWikiLink Innovation.
- Sustainable_market_orientation wikiPageWikiLink Investor.
- Sustainable_market_orientation wikiPageWikiLink Investors.
- Sustainable_market_orientation wikiPageWikiLink Local_community.
- Sustainable_market_orientation wikiPageWikiLink Market_orientation.
- Sustainable_market_orientation wikiPageWikiLink Marketing_management.
- Sustainable_market_orientation wikiPageWikiLink Marketing_strategies.
- Sustainable_market_orientation wikiPageWikiLink Marketing_strategy.
- Sustainable_market_orientation wikiPageWikiLink Marshall_Berman.
- Sustainable_market_orientation wikiPageWikiLink Microenvironment_(biology).
- Sustainable_market_orientation wikiPageWikiLink Micromarketing.
- Sustainable_market_orientation wikiPageWikiLink Natural_capital.
- Sustainable_market_orientation wikiPageWikiLink News_media.
- Sustainable_market_orientation wikiPageWikiLink Our_Common_Future.
- Sustainable_market_orientation wikiPageWikiLink Over_exploitation.
- Sustainable_market_orientation wikiPageWikiLink Overexploitation.
- Sustainable_market_orientation wikiPageWikiLink Paradigm.
- Sustainable_market_orientation wikiPageWikiLink Profit_(accounting).
- Sustainable_market_orientation wikiPageWikiLink Profit_motive.
- Sustainable_market_orientation wikiPageWikiLink Regulator_(economics).
- Sustainable_market_orientation wikiPageWikiLink Regulatory_agency.
- Sustainable_market_orientation wikiPageWikiLink Responsiveness.
- Sustainable_market_orientation wikiPageWikiLink Social_equity.
- Sustainable_market_orientation wikiPageWikiLink Social_responsibility.
- Sustainable_market_orientation wikiPageWikiLink Special_Interest_Group.
- Sustainable_market_orientation wikiPageWikiLink Special_interest_groups.
- Sustainable_market_orientation wikiPageWikiLink Stakeholder_(corporate).
- Sustainable_market_orientation wikiPageWikiLink Sustainability.
- Sustainable_market_orientation wikiPageWikiLink Sustainability_brand.
- Sustainable_market_orientation wikiPageWikiLink Sustainability_marketing.
- Sustainable_market_orientation wikiPageWikiLink Sustainable_consumption.
- Sustainable_market_orientation wikiPageWikiLink Sustainable_development.
- Sustainable_market_orientation wikiPageWikiLink Tourism.
- Sustainable_market_orientation wikiPageWikiLink Tragedy_of_the_commons.
- Sustainable_market_orientation wikiPageWikiLink Triple_bottom_line.
- Sustainable_market_orientation wikiPageWikiLink United_Nations.
- Sustainable_market_orientation wikiPageWikiLink Wikt:environment.
- Sustainable_market_orientation wikiPageWikiLink World_Commission_on_Environment_and_Development.
- Sustainable_market_orientation wikiPageWikiLinkText "Sustainable market orientation".
- Sustainable_market_orientation hasPhotoCollection Sustainable_market_orientation.
- Sustainable_market_orientation wikiPageUsesTemplate Template:Orphan.
- Sustainable_market_orientation subject Category:Marketing.
- Sustainable_market_orientation type Article.
- Sustainable_market_orientation type Article.
- Sustainable_market_orientation comment "Traditionally market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment. Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects from their activities.".
- Sustainable_market_orientation label "Sustainable market orientation".
- Sustainable_market_orientation sameAs m.0jkwfzx.
- Sustainable_market_orientation sameAs Q7649675.
- Sustainable_market_orientation sameAs Q7649675.
- Sustainable_market_orientation wasDerivedFrom Sustainable_market_orientation?oldid=626179058.
- Sustainable_market_orientation isPrimaryTopicOf Sustainable_market_orientation.