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- Sports_marketing abstract "Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes. These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another four "P"’s are added to sport marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sport marketing mix."Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is the promotion of sport to the public in order to increase participation. In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports. When the promotion is about sports in general, the use of this kind of strategy is called “Marketing of Sports.” When the promotion is not about the sports but sports events, athletes, teams or leagues are used to promote different products, the marketing strategy is denominated “Marketing through sports." When the promotion is about increasing participation amongst the public it is called "Grassroots Sports Marketing." To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, and/or advertisement on sporting venues. “Street marketing of sport” which considers sport marketing through billboards on the street and also through urban elements (street lighters and sidewalks, etc.) to help promote and gain publicity during major worldwide sporting events such as the Football World Cup, the Olympic Games, the Super Bowl or the Winter Olympic Games.One element that sport marketing takes advantage of is that athletes tend to be brand loyal and fans tend to be loyal to their favorite athletes and teams. This can be recognized through the contracts players and athletes sign with sports companies in which they get paid to wear or use their products in each game or sporting event. By doing so, the players and athletes and also their fans develop a loyalty to the products for a longer time.".
- Sports_marketing thumbnail Campeonato_Argentino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg?width=300.
- Sports_marketing wikiPageID "29858442".
- Sports_marketing wikiPageLength "18864".
- Sports_marketing wikiPageOutDegree "35".
- Sports_marketing wikiPageRevisionID "681389084".
- Sports_marketing wikiPageWikiLink 2011_St._Louis_Cardinals_season.
- Sports_marketing wikiPageWikiLink 2011_World_Series.
- Sports_marketing wikiPageWikiLink Caroline_Wozniacki.
- Sports_marketing wikiPageWikiLink Category:Marketing.
- Sports_marketing wikiPageWikiLink Category:Sports_business.
- Sports_marketing wikiPageWikiLink Category:Sports_marketing.
- Sports_marketing wikiPageWikiLink Euroleague.
- Sports_marketing wikiPageWikiLink FC_Barcelona.
- Sports_marketing wikiPageWikiLink FIFA_World_Cup.
- Sports_marketing wikiPageWikiLink Hillerich_&_Bradsby.
- Sports_marketing wikiPageWikiLink Joe_Flacco.
- Sports_marketing wikiPageWikiLink Kobe_Bryant.
- Sports_marketing wikiPageWikiLink Manchester_United.
- Sports_marketing wikiPageWikiLink Manchester_United_F.C..
- Sports_marketing wikiPageWikiLink Marketing.
- Sports_marketing wikiPageWikiLink Melvin_Gordon.
- Sports_marketing wikiPageWikiLink NFLPA.
- Sports_marketing wikiPageWikiLink National_Football_League_Players_Association.
- Sports_marketing wikiPageWikiLink Olympic_Games.
- Sports_marketing wikiPageWikiLink Opendorse.
- Sports_marketing wikiPageWikiLink Rob_Gronkowski.
- Sports_marketing wikiPageWikiLink Slazenger.
- Sports_marketing wikiPageWikiLink Social_marketing.
- Sports_marketing wikiPageWikiLink Street_marketing.
- Sports_marketing wikiPageWikiLink Super_Bowl.
- Sports_marketing wikiPageWikiLink The_Championships,_Wimbledon.
- Sports_marketing wikiPageWikiLink Tide_(brand).
- Sports_marketing wikiPageWikiLink Turkey_national_football_team.
- Sports_marketing wikiPageWikiLink Turkish_Airlines.
- Sports_marketing wikiPageWikiLink UEFA_Champions_League.
- Sports_marketing wikiPageWikiLink UFC.
- Sports_marketing wikiPageWikiLink USAA.
- Sports_marketing wikiPageWikiLink Ultimate_Fighting_Championship.
- Sports_marketing wikiPageWikiLink Zynga.
- Sports_marketing wikiPageWikiLink File:Campeonato_Argentino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg.
- Sports_marketing wikiPageWikiLink File:NASCARfender.jpg.
- Sports_marketing wikiPageWikiLinkText "Sports Marketing".
- Sports_marketing wikiPageWikiLinkText "Sports marketing".
- Sports_marketing wikiPageWikiLinkText "financial reasons".
- Sports_marketing wikiPageWikiLinkText "sponsored".
- Sports_marketing wikiPageWikiLinkText "sponsorship".
- Sports_marketing wikiPageWikiLinkText "sports marketer".
- Sports_marketing wikiPageWikiLinkText "sports marketing".
- Sports_marketing wikiPageWikiLinkText "sports sponsorship".
- Sports_marketing wikiPageWikiLinkText "sports".
- Sports_marketing hasPhotoCollection Sports_marketing.
- Sports_marketing wikiPageUsesTemplate Template:Cn.
- Sports_marketing wikiPageUsesTemplate Template:Empty_section.
- Sports_marketing wikiPageUsesTemplate Template:Marketing.
- Sports_marketing wikiPageUsesTemplate Template:Reflist.
- Sports_marketing wikiPageUsesTemplate Template:Sport.
- Sports_marketing subject Category:Marketing.
- Sports_marketing subject Category:Sports_business.
- Sports_marketing subject Category:Sports_marketing.
- Sports_marketing hypernym Subdivision.
- Sports_marketing type Article.
- Sports_marketing type Settlement.
- Sports_marketing type Article.
- Sports_marketing comment "Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports.".
- Sports_marketing label "Sports marketing".
- Sports_marketing sameAs Patrocinio_deportivo.
- Sports_marketing sameAs بازاریابی_ورزشی.
- Sports_marketing sameAs Marketing_sportowy.
- Sports_marketing sameAs Marketing_esportivo.
- Sports_marketing sameAs m.0fq0zvq.
- Sports_marketing sameAs ක්රීඩාව_අලෙවිය.
- Sports_marketing sameAs Спортски_маркетинг.
- Sports_marketing sameAs Q3321471.
- Sports_marketing sameAs Q3321471.
- Sports_marketing wasDerivedFrom Sports_marketing?oldid=681389084.
- Sports_marketing depiction Campeonato_Argentino_de_Polo_2010_-_5236515585_2b8cb412de_o.jpg.
- Sports_marketing isPrimaryTopicOf Sports_marketing.