Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Sponsorship_broker> ?p ?o }
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- Sponsorship_broker abstract "A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors.Many music festivals, performers, and artist cater to a demographic that is highly coveted by corporate marketers. This can potentially be very lucrative for musical performers and festivals. Historically, the main obstacle for these organization has been a lack of understanding on how the sponsorship functions as a form of marketing and how to package themselves in a way that will demonstrate a ROI (Return on Investment) for sponsors.Occasionally a company's motives for sponsorship are altruistic in order to create goodwill in the community which increases their good reputation. However, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship.Sponsorship belongs to the promotional tool of Marketing.".
- Sponsorship_broker wikiPageID "21100858".
- Sponsorship_broker wikiPageLength "2323".
- Sponsorship_broker wikiPageOutDegree "16".
- Sponsorship_broker wikiPageRevisionID "650691028".
- Sponsorship_broker wikiPageWikiLink Ambush_marketing.
- Sponsorship_broker wikiPageWikiLink Brand.
- Sponsorship_broker wikiPageWikiLink Brand_awareness.
- Sponsorship_broker wikiPageWikiLink Brand_recognition.
- Sponsorship_broker wikiPageWikiLink Category:Advertising.
- Sponsorship_broker wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Sponsorship_broker wikiPageWikiLink Category:Sponsorships.
- Sponsorship_broker wikiPageWikiLink Cause_marketing.
- Sponsorship_broker wikiPageWikiLink Corporate_identity.
- Sponsorship_broker wikiPageWikiLink Corporation.
- Sponsorship_broker wikiPageWikiLink Donation.
- Sponsorship_broker wikiPageWikiLink European_Sponsorship_Association.
- Sponsorship_broker wikiPageWikiLink Marketing.
- Sponsorship_broker wikiPageWikiLink Promotion_(marketing).
- Sponsorship_broker wikiPageWikiLink Promotional_tool.
- Sponsorship_broker wikiPageWikiLink Sponsor_(commercial).
- Sponsorship_broker wikiPageWikiLink Sports_marketing.
- Sponsorship_broker wikiPageWikiLink Sustaining_program.
- Sponsorship_broker wikiPageWikiLinkText "Sponsorship broker".
- Sponsorship_broker hasPhotoCollection Sponsorship_broker.
- Sponsorship_broker wikiPageUsesTemplate Template:Other_uses.
- Sponsorship_broker wikiPageUsesTemplate Template:Refimprove.
- Sponsorship_broker wikiPageUsesTemplate Template:Reflist.
- Sponsorship_broker subject Category:Advertising.
- Sponsorship_broker subject Category:Promotion_and_marketing_communications.
- Sponsorship_broker subject Category:Sponsorships.
- Sponsorship_broker hypernym Individual.
- Sponsorship_broker type Article.
- Sponsorship_broker type Person.
- Sponsorship_broker type Article.
- Sponsorship_broker comment "A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity.".
- Sponsorship_broker label "Sponsorship broker".
- Sponsorship_broker sameAs m.05c2n98.
- Sponsorship_broker sameAs Q7579041.
- Sponsorship_broker sameAs Q7579041.
- Sponsorship_broker wasDerivedFrom Sponsorship_broker?oldid=650691028.
- Sponsorship_broker isPrimaryTopicOf Sponsorship_broker.