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- Social_networking_potential abstract "Social networking potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network. A close synonym is the Alpha User, a person with a high SNP.SNP coefficients have two primary functions:the classification of individuals based on their social networking potential, andthe weighting of respondents in quantitative marketing research studies.By calculating the SNP of respondents and by targeting High SNP respondents, the strength and relevance of quantitative marketing research used to drive viral marketing strategies is enhanced.Variables used to calculate an individual's SNP include but are not limited to: participation in Social Networking activities, group memberships, leadership roles, recognition, publication/editing/contributing to non-electronic media, publication/editing/contributing to electronic media (websites, blogs), and frequency of past distribution of information within their network. The acronym "SNP" and some of the first algorithms developed to quantify an individual's social networking potential were described in the white paper "Advertising Research is Changing" (Gerstley, 2003) See Viral Marketing.The first book to discuss the commercial use of Alpha Users among mobile telecoms audiences was 3G Marketing by Ahonen, Kasper and Melkko in 2004. The first book to discuss Alpha Users more generally in the context of social marketing intelligence was Communities Dominate Brands by Ahonen & Moore in 2005. In 2012, Nicola Greco (UCL) presents at TEDx the Social Networking Potential as a parallelism to the potential energy that users generate and companies should use, stating that "SNP is the new asset that every company should aim to have".".
- Social_networking_potential wikiPageExternalLink TEDxMilano-Nicola-Greco-on-math;search%3Atag%3A%22technology%22.
- Social_networking_potential wikiPageExternalLink laws.html.
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- Social_networking_potential wikiPageWikiLink Algorithm.
- Social_networking_potential wikiPageWikiLink Behavioral_targeting.
- Social_networking_potential wikiPageWikiLink Categorization.
- Social_networking_potential wikiPageWikiLink Category:Social_networks.
- Social_networking_potential wikiPageWikiLink Coefficient.
- Social_networking_potential wikiPageWikiLink Marketing_research.
- Social_networking_potential wikiPageWikiLink Persuasion.
- Social_networking_potential wikiPageWikiLink Potential_energy.
- Social_networking_potential wikiPageWikiLink Relevance.
- Social_networking_potential wikiPageWikiLink Social_marketing_intelligence.
- Social_networking_potential wikiPageWikiLink Social_network.
- Social_networking_potential wikiPageWikiLink TED_(conference).
- Social_networking_potential wikiPageWikiLink TEDx.
- Social_networking_potential wikiPageWikiLink University_College_London.
- Social_networking_potential wikiPageWikiLink Variable_(research).
- Social_networking_potential wikiPageWikiLink Variable_and_attribute_(research).
- Social_networking_potential wikiPageWikiLink Viral_Marketing.
- Social_networking_potential wikiPageWikiLink Viral_marketing.
- Social_networking_potential wikiPageWikiLink Wikt:respondent.
- Social_networking_potential wikiPageWikiLinkText "Social networking potential".
- Social_networking_potential wikiPageWikiLinkText "social networking potential".
- Social_networking_potential hasPhotoCollection Social_networking_potential.
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- Social_networking_potential subject Category:Social_networks.
- Social_networking_potential hypernym Coefficient.
- Social_networking_potential type Article.
- Social_networking_potential type Article.
- Social_networking_potential type Network.
- Social_networking_potential comment "Social networking potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network.".
- Social_networking_potential label "Social networking potential".
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- Social_networking_potential sameAs Q7551279.
- Social_networking_potential sameAs Q7551279.
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