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- Return_on_marketing_investment abstract "Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked.' Marketing spending is typically expensed in the current period (operational expenditure or OPEX). The idea of measuring the market’s response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed as justified if the ROMI is positive. In a survey of nearly 200 senior marketing managers, nearly half responded that they found the ROMI metric very useful.".
- Return_on_marketing_investment wikiPageExternalLink Talk:Return.
- Return_on_marketing_investment wikiPageExternalLink branding_roi.pdf.
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- Return_on_marketing_investment wikiPageRevisionID "670554658".
- Return_on_marketing_investment wikiPageWikiLink AdWords.
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- Return_on_marketing_investment wikiPageWikiLink Brand_awareness.
- Return_on_marketing_investment wikiPageWikiLink Brand_equity.
- Return_on_marketing_investment wikiPageWikiLink Brand_valuation.
- Return_on_marketing_investment wikiPageWikiLink Business_analytics.
- Return_on_marketing_investment wikiPageWikiLink Capital_expenditure.
- Return_on_marketing_investment wikiPageWikiLink Cash-flow.
- Return_on_marketing_investment wikiPageWikiLink Cash_flow.
- Return_on_marketing_investment wikiPageWikiLink Category:Marketing_analytics.
- Return_on_marketing_investment wikiPageWikiLink Category:Strategic_management.
- Return_on_marketing_investment wikiPageWikiLink Churn_rate.
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- Return_on_marketing_investment wikiPageWikiLink ISO_10668.
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- Return_on_marketing_investment wikiPageWikiLink Marketing_Accountability_Standards_Board_(MASB).
- Return_on_marketing_investment wikiPageWikiLink Marketing_Effectiveness.
- Return_on_marketing_investment wikiPageWikiLink Marketing_Management.
- Return_on_marketing_investment wikiPageWikiLink Marketing_Metric_Audit_Protocol_(MMAP).
- Return_on_marketing_investment wikiPageWikiLink Marketing_Mix.
- Return_on_marketing_investment wikiPageWikiLink Marketing_Mix_Modeling.
- Return_on_marketing_investment wikiPageWikiLink Marketing_Plan.
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- Return_on_marketing_investment wikiPageWikiLink Marketing_strategy.
- Return_on_marketing_investment wikiPageWikiLink Metric_(mathematics).
- Return_on_marketing_investment wikiPageWikiLink Operating_expense.
- Return_on_marketing_investment wikiPageWikiLink Operational_expenditure.
- Return_on_marketing_investment wikiPageWikiLink Resource_allocation.
- Return_on_marketing_investment wikiPageWikiLink Return-on-investment.
- Return_on_marketing_investment wikiPageWikiLink Return_on_investment.
- Return_on_marketing_investment wikiPageWikiLink Rex_Briggs.
- Return_on_marketing_investment wikiPageWikiLink Social_media_marketing.
- Return_on_marketing_investment wikiPageWikiLink Strategic_Management.
- Return_on_marketing_investment wikiPageWikiLink Strategic_Planning.
- Return_on_marketing_investment wikiPageWikiLink Strategic_management.
- Return_on_marketing_investment wikiPageWikiLink Strategic_planning.
- Return_on_marketing_investment wikiPageWikiLink Web_analytics.
- Return_on_marketing_investment wikiPageWikiLinkText "ROI".
- Return_on_marketing_investment wikiPageWikiLinkText "Return on marketing investment".
- Return_on_marketing_investment wikiPageWikiLinkText "return on marketing investment (ROMI)".
- Return_on_marketing_investment wikiPageWikiLinkText "return on marketing investment".
- Return_on_marketing_investment date "2012-05-01".
- Return_on_marketing_investment hasPhotoCollection Return_on_marketing_investment.
- Return_on_marketing_investment source "Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.".
- Return_on_marketing_investment sourcepath "http://en.wikipedia.org/wiki/Talk:Return on marketing investment".
- Return_on_marketing_investment wikiPageUsesTemplate Template:Dual.
- Return_on_marketing_investment wikiPageUsesTemplate Template:Marketing.
- Return_on_marketing_investment wikiPageUsesTemplate Template:Reflist.
- Return_on_marketing_investment subject Category:Marketing_analytics.
- Return_on_marketing_investment subject Category:Strategic_management.
- Return_on_marketing_investment hypernym Contribution.
- Return_on_marketing_investment type MilitaryConflict.
- Return_on_marketing_investment type Analytic.
- Return_on_marketing_investment comment "Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.".
- Return_on_marketing_investment label "Return on marketing investment".
- Return_on_marketing_investment sameAs m.02q0603.
- Return_on_marketing_investment sameAs Q7317267.
- Return_on_marketing_investment sameAs Q7317267.
- Return_on_marketing_investment wasDerivedFrom Return_on_marketing_investment?oldid=670554658.
- Return_on_marketing_investment isPrimaryTopicOf Return_on_marketing_investment.