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- Pricing_objectives abstract "Pricing objectives or goals give direction to the whole pricing process. Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer price elasticity and price points; and 4) the resources you have available.Some of the more common pricing objectives are: maximize long-run profit maximize short-run profit increase sales volume (quantity) increase monetary sales increase market share obtain a target rate of return on investment (ROI) obtain a target rate of return on sales stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on non-price considerations. Stabilization of margin is basically a cost-plus approach in which the manager attempts to maintain the same margin regardless of changes in cost. company growth maintain price leadership desensitize customers to price discourage new entrants into the industry match competitors prices encourage the exit of marginal firms from the industry survival avoid government investigation or intervention obtain or maintain the loyalty and enthusiasm of distributors and other sales personnel enhance the image of the firm, brand, or product be perceived as “fair” by customers and potential customers create interest and excitement about a product discourage competitors from cutting prices use price to make the product “visible" help prepare for the sale of the business (harvesting) social, ethical, or ideological objectives".
- Pricing_objectives thumbnail Listado_de_precios_máximos_-_Argentina_-_1945.jpg?width=300.
- Pricing_objectives wikiPageID "254736".
- Pricing_objectives wikiPageLength "2308".
- Pricing_objectives wikiPageOutDegree "19".
- Pricing_objectives wikiPageRevisionID "629782529".
- Pricing_objectives wikiPageWikiLink Brand.
- Pricing_objectives wikiPageWikiLink Category:Marketing.
- Pricing_objectives wikiPageWikiLink Category:Pricing.
- Pricing_objectives wikiPageWikiLink Distribution_(business).
- Pricing_objectives wikiPageWikiLink Just_price.
- Pricing_objectives wikiPageWikiLink Market_share.
- Pricing_objectives wikiPageWikiLink Price.
- Pricing_objectives wikiPageWikiLink Price_controls.
- Pricing_objectives wikiPageWikiLink Price_elasticity_of_demand.
- Pricing_objectives wikiPageWikiLink Price_fixing.
- Pricing_objectives wikiPageWikiLink Price_gouging.
- Pricing_objectives wikiPageWikiLink Price_point.
- Pricing_objectives wikiPageWikiLink Price_points.
- Pricing_objectives wikiPageWikiLink Pricing.
- Pricing_objectives wikiPageWikiLink Pricing_strategies.
- Pricing_objectives wikiPageWikiLink Product_(business).
- Pricing_objectives wikiPageWikiLink Resale_price_maintenance.
- Pricing_objectives wikiPageWikiLink Return_on_investment.
- Pricing_objectives wikiPageWikiLink File:Listado_de_precios_máximos_-_Argentina_-_1945.jpg.
- Pricing_objectives wikiPageWikiLinkText "Pricing objectives".
- Pricing_objectives wikiPageWikiLinkText "pricing objectives".
- Pricing_objectives hasPhotoCollection Pricing_objectives.
- Pricing_objectives wikiPageUsesTemplate Template:Unreferenced.
- Pricing_objectives subject Category:Marketing.
- Pricing_objectives subject Category:Pricing.
- Pricing_objectives type Article.
- Pricing_objectives type Article.
- Pricing_objectives comment "Pricing objectives or goals give direction to the whole pricing process. Determining what your objectives are is the first step in pricing.".
- Pricing_objectives label "Pricing objectives".
- Pricing_objectives sameAs أغراض_التسعير.
- Pricing_objectives sameAs Fixació_de_preus.
- Pricing_objectives sameAs Fijación_de_precios.
- Pricing_objectives sameAs m.01lrx9.
- Pricing_objectives sameAs Q3824940.
- Pricing_objectives sameAs Q3824940.
- Pricing_objectives wasDerivedFrom Pricing_objectives?oldid=629782529.
- Pricing_objectives depiction Listado_de_precios_máximos_-_Argentina_-_1945.jpg.
- Pricing_objectives isPrimaryTopicOf Pricing_objectives.