Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Multi-step_flow_theory> ?p ?o }
Showing triples 1 to 59 of
59
with 100 triples per page.
- Multi-step_flow_theory abstract "The multi-step flow theory assumes ideas flow from mass media to opinion leaders before being disseminated to a wider population. This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955.The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media. This is evident by political opinion leaders receiving their information from unconventional sources such as The Huffington Post, instead of Fox News or MSNBC.According to the multi-step flow theory, opinion leaders intervene between the “media’s direct message and the audience’s reaction to that message.” Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion leader than an article in a newspaper or a news program.This media influence theory shows that information dissemination is a social occurrence, which may explain why certain media campaigns do not alter audiences’ attitudes.An important factor of the multi-step flow theory is how the social influence is modified. Information is affected by the social norms of each new community group that it enters. It is also shaped by conflicting views surrounding it.".
- Multi-step_flow_theory wikiPageID "32380102".
- Multi-step_flow_theory wikiPageLength "2978".
- Multi-step_flow_theory wikiPageOutDegree "29".
- Multi-step_flow_theory wikiPageRevisionID "644302253".
- Multi-step_flow_theory wikiPageWikiLink 2008_Presidential_Elections.
- Multi-step_flow_theory wikiPageWikiLink Al_Gore.
- Multi-step_flow_theory wikiPageWikiLink Audience.
- Multi-step_flow_theory wikiPageWikiLink Blog.
- Multi-step_flow_theory wikiPageWikiLink Bloggers.
- Multi-step_flow_theory wikiPageWikiLink Category:Mass_media.
- Multi-step_flow_theory wikiPageWikiLink Category:Media_theories.
- Multi-step_flow_theory wikiPageWikiLink Citizen_Change.
- Multi-step_flow_theory wikiPageWikiLink Community_group.
- Multi-step_flow_theory wikiPageWikiLink Community_organizing.
- Multi-step_flow_theory wikiPageWikiLink Demographics.
- Multi-step_flow_theory wikiPageWikiLink Demography.
- Multi-step_flow_theory wikiPageWikiLink Dissemination.
- Multi-step_flow_theory wikiPageWikiLink Electoral_calendar_2008.
- Multi-step_flow_theory wikiPageWikiLink Elihu_Katz.
- Multi-step_flow_theory wikiPageWikiLink Elite_media.
- Multi-step_flow_theory wikiPageWikiLink Fox_News_Channel.
- Multi-step_flow_theory wikiPageWikiLink Fox_news.
- Multi-step_flow_theory wikiPageWikiLink MSNBC.
- Multi-step_flow_theory wikiPageWikiLink Media_circus.
- Multi-step_flow_theory wikiPageWikiLink Media_influence.
- Multi-step_flow_theory wikiPageWikiLink Media_influence_theory.
- Multi-step_flow_theory wikiPageWikiLink News_program.
- Multi-step_flow_theory wikiPageWikiLink Newspaper.
- Multi-step_flow_theory wikiPageWikiLink Norm_(social).
- Multi-step_flow_theory wikiPageWikiLink Opinion_leader.
- Multi-step_flow_theory wikiPageWikiLink Opinion_leadership.
- Multi-step_flow_theory wikiPageWikiLink Paul_Lazarsfeld.
- Multi-step_flow_theory wikiPageWikiLink Phenomenon.
- Multi-step_flow_theory wikiPageWikiLink Population.
- Multi-step_flow_theory wikiPageWikiLink Sean_Combs.
- Multi-step_flow_theory wikiPageWikiLink Social_norms.
- Multi-step_flow_theory wikiPageWikiLink Socio-economic.
- Multi-step_flow_theory wikiPageWikiLink Socioeconomics.
- Multi-step_flow_theory wikiPageWikiLink Sociologist.
- Multi-step_flow_theory wikiPageWikiLink Sociology.
- Multi-step_flow_theory wikiPageWikiLink The_Climate_Project.
- Multi-step_flow_theory wikiPageWikiLink The_Climate_Reality_Project.
- Multi-step_flow_theory wikiPageWikiLink The_Huffington_Post.
- Multi-step_flow_theory wikiPageWikiLink Twitter.
- Multi-step_flow_theory wikiPageWikiLink Vote_or_Die.
- Multi-step_flow_theory wikiPageWikiLinkText "Multi-step flow theory".
- Multi-step_flow_theory hasPhotoCollection Multi-step_flow_theory.
- Multi-step_flow_theory wikiPageUsesTemplate Template:Orphan.
- Multi-step_flow_theory wikiPageUsesTemplate Template:Reflist.
- Multi-step_flow_theory subject Category:Mass_media.
- Multi-step_flow_theory subject Category:Media_theories.
- Multi-step_flow_theory comment "The multi-step flow theory assumes ideas flow from mass media to opinion leaders before being disseminated to a wider population. This theory was first introduced by sociologist Paul Lazarsfeld et al. in 1944 and elaborated by Elihu Katz and Lazarsfeld in 1955.The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media.".
- Multi-step_flow_theory label "Multi-step flow theory".
- Multi-step_flow_theory sameAs m.0gywy7j.
- Multi-step_flow_theory sameAs Q6934566.
- Multi-step_flow_theory sameAs Q6934566.
- Multi-step_flow_theory wasDerivedFrom Multi-step_flow_theory?oldid=644302253.
- Multi-step_flow_theory isPrimaryTopicOf Multi-step_flow_theory.