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- Masstige abstract "Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses."The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and there are two key tenets: (1) They are considered luxury or premium products and (2) They have price points that fill the gap between mid-market and super premium.Silverstein and Fiske cite several examples: Bath & Body Lotion that sells for $1.13 per ounce versus $0.30 per ounce. Pottery Barn housewares that are considered premium but are widely available at attainable price points well below super premium brands. Kendall-Jackson Wines that entered the market at $5 per bottle versus the standard $2 per bottle. Porsche Boxster↑".
- Masstige wikiPageID "2585882".
- Masstige wikiPageLength "1166".
- Masstige wikiPageOutDegree "9".
- Masstige wikiPageRevisionID "575449595".
- Masstige wikiPageWikiLink Brand_extension.
- Masstige wikiPageWikiLink Category:Marketing.
- Masstige wikiPageWikiLink Hoi_polloi.
- Masstige wikiPageWikiLink Kendall-Jackson.
- Masstige wikiPageWikiLink Luxury_good.
- Masstige wikiPageWikiLink Luxury_goods.
- Masstige wikiPageWikiLink Marketing.
- Masstige wikiPageWikiLink Porsche_Boxster.
- Masstige wikiPageWikiLink Pottery_Barn.
- Masstige wikiPageWikiLink Price_point.
- Masstige wikiPageWikiLinkText "Masstige".
- Masstige wikiPageWikiLinkText "masstige".
- Masstige hasPhotoCollection Masstige.
- Masstige wikiPageUsesTemplate Template:Marketing-stub.
- Masstige wikiPageUsesTemplate Template:Refimprove.
- Masstige wikiPageUsesTemplate Template:Reflist.
- Masstige subject Category:Marketing.
- Masstige hypernym Term.
- Masstige type Article.
- Masstige type Article.
- Masstige comment "Masstige is a marketing term meaning downward brand extension.".
- Masstige label "Masstige".
- Masstige sameAs وجاهة_جماهيرية.
- Masstige sameAs 매스티지.
- Masstige sameAs m.07ptx2.
- Masstige sameAs Q12594938.
- Masstige sameAs Q12594938.
- Masstige wasDerivedFrom Masstige?oldid=575449595.
- Masstige isPrimaryTopicOf Masstige.