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- Market_orientation abstract "Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993).The two most prominent conceptualizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) consider market orientation as the implementation of the marketing concept, Narver and Slater (1990) consider it to be an organisational culture.Kohli and Jaworski (1990) defined market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it" According to them, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept. They added that "a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization."On the other hand, Narver and Slater (1990) defined market orientation as "the organization culture that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers and, thus, continuous superior performance for the business." As such, they consider market orientation to be an organisational culture consisting of three behavioral components, namely, i) customer orientation, ii) competitor orientation and iii) interfunctional coordination. Empirical study found that among all three behavioral components, interfunctional coordination, especially those between R&D and marketing has the most significant influence on new product success.".
- Market_orientation wikiPageID "31934092".
- Market_orientation wikiPageLength "4941".
- Market_orientation wikiPageOutDegree "9".
- Market_orientation wikiPageRevisionID "676373808".
- Market_orientation wikiPageWikiLink Category:Marketing.
- Market_orientation wikiPageWikiLink Category:Markets_(customer_bases).
- Market_orientation wikiPageWikiLink Customer_orientation.
- Market_orientation wikiPageWikiLink Decision-making.
- Market_orientation wikiPageWikiLink Likert_scale.
- Market_orientation wikiPageWikiLink Market_intelligence.
- Market_orientation wikiPageWikiLink Marketing.
- Market_orientation wikiPageWikiLink Shapiro.
- Market_orientation wikiPageWikiLink Strategic_perspective.
- Market_orientation wikiPageWikiLinkText "Market orientation".
- Market_orientation wikiPageWikiLinkText "market orientation".
- Market_orientation wikiPageWikiLinkText "market-oriented".
- Market_orientation hasPhotoCollection Market_orientation.
- Market_orientation wikiPageUsesTemplate Template:Reflist.
- Market_orientation wikiPageUsesTemplate Template:Underlinked.
- Market_orientation subject Category:Marketing.
- Market_orientation subject Category:Markets_(customer_bases).
- Market_orientation comment "Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993).The two most prominent conceptualizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990).".
- Market_orientation label "Market orientation".
- Market_orientation sameAs توجه_السوق.
- Market_orientation sameAs m.0gvrcdm.
- Market_orientation sameAs Q6770823.
- Market_orientation sameAs Q6770823.
- Market_orientation wasDerivedFrom Market_orientation?oldid=676373808.
- Market_orientation isPrimaryTopicOf Market_orientation.