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- Maidstone_mum abstract "A Maidstone mum is a marketing term to describe dwellers in 'Middle England' who are deserting Tescos and Morrisons to shop at discount supermarkets Lidl and Aldi.The term was first used by Ronny Gottschlich the Lidl CEO on 2 December 2013 who said: 'he wants to target ‘Maidstone mums’ who are ‘no longer afraid to be seen in a Lidl store'Lidl and Aldi are providing serious competition to traditional rivals Tesco, Sainsbury, Asda and Morrisons. Lidl, the cut-price chain will more than double the number of stores it has in the UK in an attempt to push itself into traditionally Middle England territories. Lidl last year posted an 18 per cent rise in sales in the UK to £3.3bn. In stark contrast, Tesco last year saw like-for-like UK sales fall by 0.3 per cent to £48bn.A vox pop in Maidstone Kent, found a former president of Farleigh's Women's Institute (WI) who confirmed he was correct: To start with I was a little uncomfortable – I always thought it was cheap and cheerful, and up until then I had always shopped in Waitrose and Sainsbury’s, but I found I would keep bumping into people I knew, I started thinking… everyone I know shops here..Maidstone mums joins the White Van Man, Pebbledash People, Worcester Woman and Mondeo man as one of the advertisers' target groups.".
- Maidstone_mum wikiPageID "42508114".
- Maidstone_mum wikiPageLength "2806".
- Maidstone_mum wikiPageOutDegree "18".
- Maidstone_mum wikiPageRevisionID "617614834".
- Maidstone_mum wikiPageWikiLink Aldi.
- Maidstone_mum wikiPageWikiLink Asda.
- Maidstone_mum wikiPageWikiLink Category:Political_terms_in_the_United_Kingdom.
- Maidstone_mum wikiPageWikiLink Category:Polling_terms.
- Maidstone_mum wikiPageWikiLink Category:Stereotypes.
- Maidstone_mum wikiPageWikiLink East_Farleigh.
- Maidstone_mum wikiPageWikiLink Essex_man.
- Maidstone_mum wikiPageWikiLink Kent.
- Maidstone_mum wikiPageWikiLink Lidl.
- Maidstone_mum wikiPageWikiLink Maidstone.
- Maidstone_mum wikiPageWikiLink Mondeo_man.
- Maidstone_mum wikiPageWikiLink Morrisons.
- Maidstone_mum wikiPageWikiLink Pebbledash_People.
- Maidstone_mum wikiPageWikiLink Sainsburys.
- Maidstone_mum wikiPageWikiLink Tesco.
- Maidstone_mum wikiPageWikiLink Vox_pop.
- Maidstone_mum wikiPageWikiLink Vox_populi.
- Maidstone_mum wikiPageWikiLink White_Van_Man.
- Maidstone_mum wikiPageWikiLink White_van_man.
- Maidstone_mum wikiPageWikiLink Womens_Institutes.
- Maidstone_mum wikiPageWikiLink Worcester_Woman.
- Maidstone_mum hasPhotoCollection Maidstone_mum.
- Maidstone_mum wikiPageUsesTemplate Template:Marketing-stub.
- Maidstone_mum wikiPageUsesTemplate Template:Orphan.
- Maidstone_mum wikiPageUsesTemplate Template:R.
- Maidstone_mum wikiPageUsesTemplate Template:Reflist.
- Maidstone_mum subject Category:Political_terms_in_the_United_Kingdom.
- Maidstone_mum subject Category:Polling_terms.
- Maidstone_mum subject Category:Stereotypes.
- Maidstone_mum hypernym Term.
- Maidstone_mum comment "A Maidstone mum is a marketing term to describe dwellers in 'Middle England' who are deserting Tescos and Morrisons to shop at discount supermarkets Lidl and Aldi.The term was first used by Ronny Gottschlich the Lidl CEO on 2 December 2013 who said: 'he wants to target ‘Maidstone mums’ who are ‘no longer afraid to be seen in a Lidl store'Lidl and Aldi are providing serious competition to traditional rivals Tesco, Sainsbury, Asda and Morrisons.".
- Maidstone_mum label "Maidstone mum".
- Maidstone_mum sameAs m.010fb6n3.
- Maidstone_mum sameAs Q17011786.
- Maidstone_mum sameAs Q17011786.
- Maidstone_mum wasDerivedFrom Maidstone_mum?oldid=617614834.
- Maidstone_mum isPrimaryTopicOf Maidstone_mum.